Le Musk

Le Musk

Le Musk

YEAR

2022

YEAR

2022

CLIENT

Le Musk

CLIENT

Le Musk

Bespoke

Bespoke

Design

Design

PROJECT OVERVIEW

‘Le Musk’ is a 37 minute cinematic sensory experience produced, directed and scored by two time Oscar and Grammy winning composer, A. R. Rahman. The virtual-reality piece will be showcased using a motion platform along with scents and haptics to provide a one-of-a-kind immersive experience. We designed and developed the website for Le Musk.

‘Le Musk’ is a 37 minute cinematic sensory experience produced, directed and scored by two time Oscar and Grammy winning composer, A. R. Rahman. The virtual-reality piece will be showcased using a motion platform along with scents and haptics to provide a one-of-a-kind immersive experience. We designed and developed the website for Le Musk.

THE CHALLENGE

The following technologies & platforms were used to design and build the website. Design prototyping using Figma Adobe After Effects, Adobe Photoshop, Adobe Illustrator We used Next JS as the application platform. Server-side rendering and static rendering in Next.js ensured the site had great performance GreenSock and HTML5 Canvas API for animations and effects Prismic.io as a headless CMS Mailchimp for subscriptions and newsletters Twitter API integration for Twitter feeds Google Analytics and Google Tag Manager for analytics and marketing integrations Google Recaptcha for bot attack prevention Hosted on AWS and Cloudfront CDN

The following technologies & platforms were used to design and build the website. Design prototyping using Figma Adobe After Effects, Adobe Photoshop, Adobe Illustrator We used Next JS as the application platform. Server-side rendering and static rendering in Next.js ensured the site had great performance GreenSock and HTML5 Canvas API for animations and effects Prismic.io as a headless CMS Mailchimp for subscriptions and newsletters Twitter API integration for Twitter feeds Google Analytics and Google Tag Manager for analytics and marketing integrations Google Recaptcha for bot attack prevention Hosted on AWS and Cloudfront CDN

WHAT WE DID

Cinematic Sensory Experience: the three words that best describe Le Musk’s journey. Our aim was to create an online experience that matched this definition. The design was done capturing the essence of the story, and gaining inspirations from elements used in the movie. This included sight, sound and scent. The technology had to match the design inspiration. We wanted the website to be modern and slick, with many interactions and animations.

Cinematic Sensory Experience: the three words that best describe Le Musk’s journey. Our aim was to create an online experience that matched this definition. The design was done capturing the essence of the story, and gaining inspirations from elements used in the movie. This included sight, sound and scent. The technology had to match the design inspiration. We wanted the website to be modern and slick, with many interactions and animations.

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Solutions That Win Markets.

Built by TM.

Discuss your business needs with our experts and discover solutions engineered for performance, scalability, and impact.

CONTACT US

Solutions That Win Markets.

Built by TM.

Discuss your business needs with our experts and discover solutions engineered for performance, scalability, and impact.

CONTACT US

Solutions That Win Markets.

Built by TM.

Discuss your business needs with our experts and discover solutions engineered for performance, scalability, and impact.