Printforce is Australia’s largest provider of real estate printing and marketing services, delivering a comprehensive one-stop solution for agencies across the country. To support agencies in managing increasingly complex marketing needs, Printforce relies on Media Wizard, a sophisticated B2B ordering platform that enables teams to configure, order, and manage real estate marketing assets at scale.

Media Wizard 5 represents the next-generation evolution of this platform — designed to replace a legacy system with a modern, high-performance, and fully customisable solution.

Printforce was constrained by a legacy Media Wizard platform that struggled with slow performance, limited flexibility, high licensing costs, and delayed data synchronisation—making it difficult to compete in a fast-evolving real estate marketing landscape. Terrific Minds addressed these challenges by completely re-architecting the platform using modern, open-source technologies and a microservice-based, API-first approach. The result was a high-performance, fully customisable B2B ordering platform delivered through a zero-disruption migration, enabling faster innovation, near real-time data accuracy, and a significantly lower total cost of ownership.

Mediwizard 4 had major performance issues that directly impacted user experience and therefore business

- Performance bottlenecks caused by accumulated technical debt and slow page load times.
- Limited flexibility, preventing agencies from customising workflows, branding, and offerings.
- High licensing costs tied to legacy software with no active support or updates.
- Delayed data synchronisation, with ERP updates taking up to 24 hours to reflect on the frontend.

These challenges resulted in reduced competitiveness, lost market share, and poor ROI.

1. Modern Platform Rebuild

A complete redesign and rebuild using open-source technologies, giving Printforce full IP ownership and eliminating ongoing licensing costs.

2. Microservice-Based Architecture

Adopted a microservices architecture to simplify ERP integrations, reduce synchronisation complexity, and support independent scaling of services.

3. Fully Custom & Flexible System

Delivered a purpose-built platform supporting Printforce’s complex, agency-specific workflows, configurable products, and white-labelled experiences.

4. Zero-Disruption Migration

Executed a seamless migration to the new platform with no downtime, no data loss, and no business disruption — fully integrated with all existing internal systems.

Media Wizard 5 has transformed Printforce’s digital capabilities — delivering a modern, scalable, and future-ready B2B ordering platform. The solution empowers real estate agencies with faster workflows, deeper customisation, and an intuitive user experience, while enabling Printforce to innovate rapidly, reduce costs, and maintain market leadership.