Lean UX and easy navigation for a next-gen clear aligner’s website
Visual Designs & Illustrations
OrthoFX was looking for a partner agency to help realign itself to promote their doctor-driven clear aligner experience. By working to expand their Style-guide to fit the WCAG standards for accessibility, the new website is much easier to navigate and also beautifully encapsulates the founders’ vision and company ethos.
Our collaboration with OrthoFX covered a broad range of services from custom illustrations and design services to a complete digital transformation of the corporate website.
Terrific Minds also operated as an extended wing for their in house design team, working closely to fulfil a broad spectrum of design requirements like User Experience, Custom illustration and Asset designs. Utilizing machine learning technology, we created a smile simulator that allows consumers to see how their teeth might look after using an aligner solution.
While meeting modern web standards, the revamped website also includes a tailored content structure based on user data and SEO guidelines.
Due to the project requirements we leveraged the flexibility of Elementor WordPress to build an entirely custom web experience that functions beautifully across all screen sizes and leverages custom interactions and advanced features.
Our teams followed Rapid Sprint planning and execution combined with principles of Lean UX to meet the project goals and timelines. Having direct visibility for every one working on the team helped in swift and continuous iteration through constant communication across a breadth of stakeholders from all levels at OrthoFX.
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