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Ecommerce News VTEX News

VTEX launches a new hub in the US

VTEX Launches central destination for worldwide ecommerce system

VTEX had opened its U.S. Hub in New York City, with the aim of creating a centralized location for the global digital commerce ecosystem. The hub will serve as a platform to bring together customers, prospects, partners, and colleagues, fostering business growth, networking opportunities, and industry knowledge expansion.

“Our vision for the NYC VTEX Hub is to serve as a place where the digital commerce ecosystem will orbit around to spread knowledge through valuable workshops, training, meetings, and networking events,”  said VTEX founder and co-CEO, Mariano Gomide de Faria.

VTEX has opened a U.S. Hub in New York City to serve as a central location for its global digital commerce ecosystem. The move comes after recent office space investments from tech giants Amazon, Google, and Meta. New York City was chosen as the location due to its convenience and access for customers and partners, as well as its relevance to VTEX’s growing U.S. presence. 

With a complete commerce, marketplace, and order management system, VTEX offers unmatched time to revenue by delivering flexibility without complexity to over 2,400 global customers. The U.S. VTEX Hub hosted a grand opening event with more than 100 partners and customers, including Motorola, Beautycounter, and L’Oreal, to discuss the future of digital commerce and how the hub will sit at the center of ushering in a new era.

Visit VTEX News – here.

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BigCommerce Ecommerce News

Artificial Intelligence in Ecommerce

AI Optimizing Ecommerce behaviour

By utilizing collectively both business and customer data, AI can assist online retailers in making better business decisions. They can further accurately predict future outcomes and thereby enable them to offer an optimized customer experience on their ecommerce websites.

The AI Ecommerce Future

Digital transformation, software-as-a-service, virtual reality, and artificial intelligence are among the many technologies that continue to expand the boundaries of ecommerce capabilities.

The scope of AI is wide and includes various aspects such as data mining, natural language processing, and machine learning.

  • Data mining entails collecting current and historical data to make predictions.
  • Natural language processing is concerned with the interaction between humans and computers and how computers interpret natural human language.
  • Machine learning involves using a set of algorithms to leverage past experience or examples to address a problem. 
  • Deep learning, on the other hand, involves layering algorithms to achieve a greater understanding of the data.

Applying AI practices to Ecommerce

With the vast combination of machine learning that create intelligent combinations with business and customer data, ecommerce webstore can now take better decisions around.

  • Focused Marketing and advertising decisions. 
  • Better customer retention 
  • Improved customer journey
  • Improved logistics
  • Sales and demand forecasting
Final Words

To provide the ultimate shopping experience on your ecommerce platform, it is worth exploring the potential advantages of artificial intelligence and machine learning. By utilizing these technologies, you can effectively leverage your customer and business data to devise a future strategy that is both feasible and effective.

Read More on AI / ML Projects at Terrific MindsRead More

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BigCommerce Ecommerce News

Composable Commerce by BigCommerce

Future proof Ecommerce Webstores with BigCommerce

In recent years, consumer shopping behaviors have been significantly influenced by various factors, including a global pandemic, a shipping crisis, inflation, and a social media revolution. As a result, commerce has undergone a significant transformation from its previous form.

Enterprises face challenges in adapting to rapidly evolving consumer behaviors due to the limitations of their current tech stack. Traditional ecommerce platforms and outdated technologies can restrict your ability to provide innovative shopping experiences and restrict your team’s potential.

The solution to this problem is “Composable commerce.”

While a monolith system may be sufficient for businesses with basic needs, when it comes to the enterprise sector, where there are numerous requirements such as launching multiple brands or websites, expanding into new regions, or selling through various marketplaces and social channels while maintaining unified inventory, the demands become much more intricate.

Build for the Future

The process of composable commerce involves the gathering and integration of Packaged Business Capabilities (PBCs), which are software components designed to cater to specific business requirements. Examples of PBCs include virtual shopping carts, order management systems, and account management tools.

Analogous to LEGO pieces, PBCs can be likened to building blocks that can be assembled and disassembled as needed to create various configurations that address the unique needs of a business. In this way, composable commerce enables the construction of a customized tech stack that aligns with the demands of the business.

Innovating with BigCommerce

By utilizing a single BigCommerce store, organizations can establish and manage multiple distinct storefronts, and can take advantage of the platform’s continually expanding partner network to enhance their identity as a brand that prioritizes digital commerce.

BigCommerce’s open API structure, extensive and expanding range of pre-integrated applications, multi-storefront capability, and consistent adherence to the principles of composable commerce empower them to rapidly and effortlessly develop new products and services.

Final Words

A best-in-breed approach that provides adaptability is indispensable, and Composable Commerce architecture by BigCommerce precisely offers this capability. With flexibility to provide customers with captivating online experiences, they present a technical framework for future accomplishments.

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Ecommerce News VTEX News

Meeting new Profit Targets with VTEX Commerce

Meeting new profit margins

At NRF 2023, VTEX, a leading global digital commerce platform for top-tier retailers and brands, introduced its latest research paper on retail profitability entitled “Three Investments to Drive Ecommerce Growth”. The study, which was conducted in partnership with AWS, explores key investment prospects that can help retailers achieve profitable growth in the face of upcoming economic challenges. It delves into the challenges facing ecommerce, the changing landscape of profitability, and provides insights on how retailers can attain profitability in 2023 by prioritizing their customers and their changing needs.

The COVID-19 pandemic has rewritten the rules of commerce, leading many retailers to prioritize growth over profitability. As retailers face a challenging financial environment and shifting consumer demands, they are under increasing pressure to generate profits but may not be certain where to invest. VTEX’s Director of Merchant Growth Strategy, Jordan Jewell, said the company’s research can help retailers make informed decisions to achieve the desired ROI.

Concentrate on Existing Customers

Brand profitability is largely driven by their most loyal customers. Therefore, investing in these customers can significantly boost profitability. Retailers should prioritize customer retention, gather first-party data, and enhance cross-channel communication when investing in this sector.

Improve Supply chain management and lead time

Investing in inventory management, order management, and supply chain strategies can lead to enhanced customer satisfaction. To achieve this, retailers should consider treating fulfillment as a product, streamlining inventory across channels, and leveraging marketplace models.

Visit VTEX News – here.