Tag: Ecommerce

VTEX had opened its U.S. Hub in New York City, with the aim of creating a centralized location for the global digital commerce ecosystem. The hub will serve as a platform to bring together customers, prospects, partners, and colleagues, fostering business growth, networking opportunities, and industry knowledge expansion.

“Our vision for the NYC VTEX Hub is to serve as a place where the digital commerce ecosystem will orbit around to spread knowledge through valuable workshops, training, meetings, and networking events,”  said VTEX founder and co-CEO, Mariano Gomide de Faria.

VTEX has opened a U.S. Hub in New York City to serve as a central location for its global digital commerce ecosystem. The move comes after recent office space investments from tech giants Amazon, Google, and Meta. New York City was chosen as the location due to its convenience and access for customers and partners, as well as its relevance to VTEX’s growing U.S. presence. 

With a complete commerce, marketplace, and order management system, VTEX offers unmatched time to revenue by delivering flexibility without complexity to over 2,400 global customers. The U.S. VTEX Hub hosted a grand opening event with more than 100 partners and customers, including Motorola, Beautycounter, and L’Oreal, to discuss the future of digital commerce and how the hub will sit at the center of ushering in a new era.

Visit VTEX News – here.

At NRF 2023, VTEX, a leading global digital commerce platform for top-tier retailers and brands, introduced its latest research paper on retail profitability entitled “Three Investments to Drive Ecommerce Growth”. The study, which was conducted in partnership with AWS, explores key investment prospects that can help retailers achieve profitable growth in the face of upcoming economic challenges. It delves into the challenges facing ecommerce, the changing landscape of profitability, and provides insights on how retailers can attain profitability in 2023 by prioritizing their customers and their changing needs.

The COVID-19 pandemic has rewritten the rules of commerce, leading many retailers to prioritize growth over profitability. As retailers face a challenging financial environment and shifting consumer demands, they are under increasing pressure to generate profits but may not be certain where to invest. VTEX’s Director of Merchant Growth Strategy, Jordan Jewell, said the company’s research can help retailers make informed decisions to achieve the desired ROI.

Concentrate on Existing Customers

Brand profitability is largely driven by their most loyal customers. Therefore, investing in these customers can significantly boost profitability. Retailers should prioritize customer retention, gather first-party data, and enhance cross-channel communication when investing in this sector.

Improve Supply chain management and lead time

Investing in inventory management, order management, and supply chain strategies can lead to enhanced customer satisfaction. To achieve this, retailers should consider treating fulfillment as a product, streamlining inventory across channels, and leveraging marketplace models.

Visit VTEX News – here.