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Shopify Launches Self-Serve Returns for All Merchants

Shopify, the leading e-commerce platform, has recently announced the launch of its self-serve returns feature to all its merchants. This exciting new feature will allow merchants to offer their customers the convenience of requesting a return for one or multiple products in their online order, as well as track the return’s status and reasons.

To set up the self-serve returns feature, merchants need to follow two simple steps. Firstly, they need to turn on self-serve returns in their Shopify admin. 

Secondly, they need to give their customers access to log in to new customer accounts. Merchants can switch to new customer accounts or add the URL for new customer accounts to their store’s footer, refund policy, or another page in their store. 

This option allows merchants to continue using classic customer accounts in their online store and checkout while still giving customers access to request a return. It’s important to note that classic customer accounts do not support self-serve returns.

To submit a return request, customers need to log in to their customer account, enter their email address, and a six-digit verification code that’s sent to their email address. They don’t need to enter a password to log in. Customers can only submit return requests for orders that are fulfilled or partially fulfilled.

This new feature is a significant step forward for Shopify merchants. It will undoubtedly help increase customer satisfaction by offering a convenient and easy-to-use self-serve return option. 

It’s also an excellent opportunity for merchants to improve their customer service by accepting and rejecting return requests and keeping their customers informed about their return’s status and reasons.


In conclusion, Shopify’s self-serve returns feature is an exciting development that will undoubtedly benefit both merchants and customers. By offering a more streamlined and convenient return process, merchants can improve their customer satisfaction levels and build stronger relationships with their customers. With this new feature, Shopify continues to demonstrate its commitment to providing innovative and valuable solutions for its merchants.

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