Online store 2.0 - Introducing the latest themes

Themes are crucial for any online store. It is a key component for merchants to express their brand identity to the world in a visual and interactive manner. With the introduction of Online store 2.0, the stores have a whole host of new features and capabilities that specialize in best-practice development and provide merchants complete control over building storefronts. Shopify has also done updates on the free themes available, including highly requested feature updates.

Shopify has released three new themes on January 27th, 2022 for online store 2.0, each theme targeting a specific industry. The theme Crave focuses on Food & Beverage, Craft for Home & Decor, and Sense for Health & Beauty. Dawn will also be updated during this launch and will be used for the Apparel industry. All the themes have flexible design and customization settings to achieve the desired vision without having to touch any code.


  • The latest themes allow quick launch as the theme setup steps are minimal
  • Image section to support visual brand storytelling
  • Includes Cart notes and in-store pickups
  • Provision to add High-resolution images, Image galleries, image rollover, image zoom
  • Section to add Ingredients or nutritional information
  • Lookbooks – displays products from your collections in an attractive, editorial-style grid.
  • Product Options, Product videos
  • Size chart
  • Usage information


Best Suited for Home & Decor    VIEW THEME

The Craft theme is introduced to bring the story of craftsmanship and quality to life. This theme is best suited for home and decor products because it comes equipped with sections and blocks for dimensions, materials, and care instructions. Craft includes a refined design with generous spacing and elegant typography to give an elegant content.


Best Suited for Food and drink   VIEW THEME

The most appealing feature of Crave is the vibrant and playful theme which makes the products stand out. This theme is best suited for food and beverage products since by default, there are sections and blocks for media galleries. This allows buyers to find their favorite products quickly, along with ingredients, instructions, and recipes, and a cart drawer that enables buyers to review the products they’ve added before entering the checkout. Crave theme comes with mobile-optimized layouts and dynamic checkout options.


Best Suited for Health and beauty    VIEW THEME

Sense theme is designed with the intention of creating an energizing theme that would establish trust with customers. The theme has sections and blocks for product ratings, ingredient lists, and ‘how to use’ instructions. It contains cross-selling blocks, which are designed to help the merchants showcase accompanying products. Sense could be a great theme for a health and beauty product.

Shopify’s latest free themes allow merchants to effortlessly create a top class online store experience. With Shopify’s new theme settings, merchants can build easier buyer experiences and branding that stands out from the crowd for free. New themes have global settings, which impact the overall style of the theme as well as settings on the section level for personalizing themes. With the introduction of new free themes targeting specific merchants, Shopify encourages merchants to find a theme that matches their brand first and then showcase their product.