Micro
Attractions

It’s the little things that turn a good digital product into a great one. Micro-attractions are those little things or subtle interactions that make the user love the experience of the product. Inspired from the book, Microinteraction : Design with detaills by Dan saffer.

A Quick Rewind

I had this friend in my previous workplace who used to always have a box of chocolates on his table. He offered those to people who came to meet him.

Terrific Minds Blogs - Micro Interactions

He always used to have a smile on his face even if he was super packed with work. He was learning UX and I asked him why this box of chocolates and why this smile? That’s when he explained the concept of micro-attractions.

What are Micro-attractions

Terrific Minds Blogs - Micro Interactions

Micro-attractions are those little things or subtle interactions that make the user love the experience of the product. In the case of my colleague, he uses micro-in- teractions like chocolates and smiles to make people feel good about him. Who doesn’t love chocolates and a good smile?

How to make use of micro-interactions in your design to create micro-attractions

Always know your users and keep them engaged. Try finding out familiar mental models which would make users happy with a tinge of humor. Use human language, and make sure to test the interaction a couple hundred times and record how the user takes it.

How does it help

Even the most tiring registration processes can be made easier and hassle-free by using proper micro-attractions. An error page can be super fun to make the user stay at the page and feel happy about getting an error and move forward to redo his process. Keeping the user engaged with animation can make the loading uploading and downloading process more enjoyable.

Terrific Minds Blogs - Micro Interactions

Keep things informal and consider these subtle interactions for elevating the overall experience of the application.

“People ignore design that ignores people” – Frank Chimero