Ecommerce News

Gr4vy: A revolutionary IaaS Provider

In today’s complex payments landscape, selecting the right payment orchestration platform can be a daunting task for merchants. Customers demand frictionless payment experiences, and failure to meet their preferences can lead to cart abandonment. To address these challenges, merchants have the option of building an orchestration layer in-house or outsourcing to payment orchestration platforms (POPs) such as Gr4vy, an Infrastructure-as-a-Service (IaaS) provider. This blog post aims to explore the differences between IaaS and Software-as-a-Service (SaaS) providers, helping merchants understand their options and make informed decisions. 


Streamlining Checkout Experiences 

Payment orchestration platforms (POP) like Gr4vy, as an IaaS provider, are invaluable in improving the checkout experience for merchants. These platforms cater to evolving customer payment preferences while ensuring compliance with local data and regulatory requirements. By outsourcing to a POP such as Gr4vy or building an in-house orchestration layer, merchants can optimize payment processing, reduce technical issues, and save costs. 


The Growing Complexity of Payment Options 

With customers worldwide having diverse payment preferences, merchants must support various payment methods to cater to a global audience. From conventional card payments to digital wallets and regional payment gateways, the payment landscape is constantly evolving. Moreover, alternative payment options like cryptocurrencies and buy now pay later (BNPL) are gaining popularity. Implementing and managing these payment options can be overwhelming for merchants, but IaaS platforms like Gr4vy can help simplify the process. 


Challenges of In-House Payment Infrastructure 

Merchants often face technical debt, inflexibility, and potential regulatory difficulties when managing their in-house payment infrastructure. Building and maintaining such infrastructure consumes engineering and technical resources, hindering scalability and agility. Additionally, staying compliant with local regulations becomes increasingly challenging as governments impose stricter data and privacy requirements. By leveraging IaaS platforms like Gr4vy, merchants can overcome these challenges and focus on their core business activities. 


The Benefits of Software-as-a-Service (SaaS) 

SaaS payment orchestration platforms offer several advantages, particularly for start-ups and small businesses. By outsourcing payment infrastructure management, merchants can focus on their core business activities. SaaS platforms handle technical aspects like data management, servers, and storage, minimizing the burden on limited resources. However, merchants using SaaS platforms relinquish control over the underlying infrastructure, leaving them vulnerable to outages and limitations in integration capabilities. 


Considerations for Infrastructure-as-a-Service (IaaS) 

Merchants have the option to choose IaaS solutions such as Gr4vy, which offer enhanced control and flexibility. These solutions utilize dedicated cloud infrastructure, allowing merchants to avoid resource sharing with other businesses. This ensures fast transactions and improved data security. With IaaS, merchants can tailor their payment infrastructure to meet their specific requirements, benefiting from enhanced data security, customization options, and data portability. Additionally, IaaS platforms minimize the risk of downtime thanks to the reliability of well-established cloud service providers.


Future-Proofing Payment Infrastructure 

As the payments industry evolves, compliance with regulations and data security becomes increasingly critical. SaaS platforms may leave merchants vulnerable to data breaches and non-compliance issues. In contrast, IaaS platforms like Gr4vy empower merchants to retain ownership of their data and adapt to changing regulatory requirements. Gr4vy’s cloud-native architecture allows for scalability and high availability, ensuring a seamless experience for both merchants and customers during peak traffic periods. With Gr4vy, merchants can focus on growing their business, confident that their payment infrastructure is agile and equipped to handle the demands of the evolving digital landscape. 


Choosing the right payment orchestration solution is crucial for merchants aiming to optimize the checkout experience and support diverse payment preferences. While SaaS platforms offer convenience and simplicity, IaaS solutions like Gr4vy provide greater control, security, and flexibility. By carefully considering their business goals, merchants can make an informed decision and select a payment orchestration platform, such as Gr4vy, that aligns with their needs and enables scalable growth. With the right solution in place, merchants can streamline payment processes, reduce cart abandonment, and stay ahead in the rapidly evolving payments landscape.