Demystifying PWAs

Terrific Minds - Magento - eCommerce - Case Study

At the MagentoLive Europe in Amsterdam this month, there was one buzzword – PWA. We have been hearing about PWA or Progressive Web Applications for some time now and the topic has been progressively intensifying in the past few conferences hosted by Magento. Is PWA an elite technology that is accessible to a selected few? Absolutely not! We will try to demystify PWA and its applications in the Magento world.

A simple definition of PWAs is given below: “Progressive Web Apps are user experiences that have the reach of the web, and are:-

  • Reliable – Load instantly and never show the downasaur, even in uncertain network conditions.
  • Fast – Respond quickly to user interactions with silky smooth animations and no janky scrolling.
  • Engaging – Feel like a natural app on the device, with an immersive user experience

This new level of quality allows Progressive Web Apps to earn a place on the user’s home screen.”

PWAs also encourage principles that provide faster load times and more security to users.

Features of PWAs

A PWA is a web application that behaves much like a native application and tries to bridge the gap. This TECH BLOG
includes features such as :

  • Offline loading
  • Push notifications
  • Add to a user’s home screen

So, a PWA tries to stay on a user’s mobile device like an app, but does not require any installation or frequent updates like mobile apps.

Benefits to businesses
Inherently, businesses are averse to technological changes, but some benefits that make PWAs a worthwhile investment are: • Faster load times mean more user engagement and better conversions • Easier to acquire users since it is web-based, as opposed to apps that have to be downloaded and installed • Staying on a user’s mobile device helps in recall value and higher usage More targeted and personalized messaging and promotions can be designed using push notifications.

Why is Magento betting big on PWAs?
Ever since the acquisition by Adobe, Magento has been focusing on improving e-commerce experiences rather than just being a framework. Since PWAs focus a lot on giving the user great experiences on mobile, it makes sense to support them fully. Also, many e-commerce giants have already embraced PWAs and reaped rich dividends such as better user acquisition, more user engagement, and higher conversions. The relevance of PWAs is even more evident when we consider how the native-first strategy failed for many of them and which eventually led to them moving to PWAs.