Categories
Ecommerce

Ecommerce and NFTs

Ecommerce
and NFTs

Non-fungible tokens (NFTs) have the potential to transform the Ecommerce industry. This article is going to explore what we believe NFTs will
do for the Ecommerce industry and how they are already making significant inroads.

ecommerce and nfts

Introduction

One of the most popular tags in the online business world is Ecommerce. Never in history, Ecommerce has been so powerful, yet simpler than today. It is easier for anyone to set up an online shop and sell their products or personalized services. A better user experience, faster delivery and cheaper prices are available in the ecommerce industry. However, the problem lies in different parts of the process in which they still need improvement. One of such problems is trust on ecommerce sellers and merchants. There are cases wherein we encounter fake products or unpersonalized services that are marketed as high quality ones. This leaves a big problem to users who have lost their money on these cases and there is no way to solve it. To solve this issue, non-fungible tokens (NFTs) may be the answer we are all looking for because it provides users a way to trade digitally unique objects by proving authenticity and ownership of each product or service sold.

Due to the increase in popularity of NFT’s and more people realizing its true potential,many eCommerce businesses are incorporating NFTs in their business strategies.Let’s take a look at this current trend and see how it will affect every eCommerce firm in the future. Finding methods to make our lives better, easier, and more convenient is what technology is all about. Now, technology has got us to the point where we can even sell things that aren’t real.

What is NFT ?

NFT stands for Non-Fungible Tokens, “Non-fungible” signifies that it is one-of-a-kind and cannot be substituted with anything else. For example your new “Nike Phantom GT2 Elite FG” football boots can be replaced by another new “Nike Phantom GT2 Elite FG” boots of the same size, but what if your boots were signed by Cristiano Ronaldo? It’s now a one-of-a-kind Football boots that can’t be swapped for other boots – it’s nonfungible.

Imagine you are an artist/creator and you want to sell your work. You can use NFT as a token to prove the authenticity of your work in the digital world. With NFTs, you can create unique digital items (like artworks or collectibles) with their own unique identity. These unique digital items are called tokens and are certified by the blockchain technology that makes them one of a kind (non-fungible).

Non-Fungible Tokens (NFTs) are digital assets that hold a unique value. Each token or crypto coin is different from the others, hence nonfungible. The most striking characteristic of NFTs is that they are indivisible and cannot be replaced by another asset of the same type. NFTs have a different value for each unit and cannot be traded like ordinary cryptocurrencies as they are not interchangeable.

How does NFT differ from Cryptocurrencies?

NFTs differ in many ways from other cryptocurrencies. Cryptocurrencies such as Bitcoin and Ethereum are fungible assets with the same worth on each coin or token

While fungible assets can be real (e.g., a home, money, or property) or intangible (e.g., cryptocurrency), NFT is exclusively digital. Any physical asset in digital form can be represented by an NFT, such as audio or video data, digital artwork, and so on. When a consumer buys an NFT, they’re buying the total product rights, not simply a license to use it. As a consequence, they can hold ownership for as long as they like or sell it to a new buyer.

The switch to buying virtual items is becoming increasingly popular among customers. While it may appear that the shift to selling entirely digital products poses a danger to eCommerce merchants around the world, it actually creates a new window of opportunities across the board.

We’ve been seeing this change in the market for some time now, and many businesses have not only adapted to it but have also embraced this sort of change as an opportunity to innovate and differentiate themselves from their competition.

How can NFT be used with eCommerce?

  1. Reliability and Satisfaction
    Let us assume you are buying yourself a sneaker from Nike. After placing your order, what if you get a NFT of your particular shoe ? wouldn’t it be exciting ? While it may appear to be more of an add-on at the moment, the mindset of offering products without shipping or storage costs is exciting merchants all over the world because it allows them to expand their product catalog while also increasing their profit margins on each sale, which is especially important given the Covid strike’s many logistical challenges in eCommerce. In the age of e-commerce and digital shopping, consumers are no longer looking for an experience. They want instant gratification. Thus, the boom of NFTs and hybrid shopping allow people to fill this experience gap. When they decide to purchase a tangible product that comes with a virtual NFT, customers have immediate ownership of these products, even if they have to wait for several days to receive the actual item.
  2. Product ownership Verification
    Let us again take the above Nike sneakers example, after you buy your sneakers, you’ll be able to have access to your sneaker’s NFT. as NFT’s are verified on the blockchain and will be attached to your Crypto wallet, it can serve as proof of ownership for the particular product. This is primarily due to the fact that an NFT’s qualities cannot be changed behind the scenes or without a record. This means that from the time an NFT is formed until it is handed to its new owner, there is a clear and irreversible record of transactions over the NFT’s entire life cycle.
  3. Can increase Sales
    NFT’s increase sales of different products if used correctly. With today’s marketplace where there is tough competition between similar products, attaching NFT’s with its physical products can help the product stand out with the rest of competition.It gives an upper hand when two different products compete that have similar quality. Consumers want more, and NFT’s being relatively new, news will spread faster and they mostly will go for products with NFT.
  4. Metaverse
    With the Metaverse concept being widely adopted by community and large companies, Getting wearable NFT’s (such as Shirts, shoes, hats, watches etc.) of Physical products while buying physical products can boost it’s sales. Nike has recently acquired RTFKT — pronounced “artifact” — which sells digital items in the form of non-fungible tokens (NFTs), virtual assets that are authenticated using the same blockchain technology as cryptocurrencies.They have also released “CryptoKicks” which are blockchain based Sneakers! Wearable NFT’s can be used by our Character in the Metaverse.People do want to look good in virtual places as they do in real life.Even though this is still in an early phase, we would definitely see a rapid development in the project with key players like “Meta” supporting it. Users can also buy nft’s from virtual worlds
  1. Advertising in Metaverse
    Wouldn’t it be crazy if people brought virtual land ? Apparently not, Prices for virtual land set a new milestone when a company bought property in The Sandbox metaverse for a record $4.3 million, according to The Wall Street Journal. People and companies are buying virtual land on metaverse paying millions of dollars.They believe that after everyone has completely embraced the metaverse, these will be used to promote their products.
Snapshot of a virtual land from Decentraland

Conclusion

NFTs are rapidly gaining traction in the crypto community and more people are becoming aware of their potential. In fact, a number of eCommerce stores have started accepting NFTs for their purchases and it is likely that the trend will continue.

However, just like any other new technology, there is still a long way to go before NFTs can become a standard offering for online retailers. For one thing, it is too early to gauge whether or not consumers would be willing to pay with these tokens.

Moreover, there are still a lot of questions surrounding their use. How can we ensure that they remain secure? What kind of products will actually benefit from them? How can we prevent their abuse and misuse?

In their current form, NFTs have a long way to go before becoming a universally recognised offering for a wide range of purchases. However, with numerous transactions, regular exposure, and real-world demonstration of their benefits, these tokens can prove their worth in the eCommerce sector.

For the time being, we can keep a watch on NFTs and their wider market adoption to see how soon they can reveal their true potential to the rest of the world.

Categories
Ecommerce

Hyva Admin and Checkout

Hyva Admin
and Checkout

hyva admin and checkout

Hyva - An Overview

Hyva is a Finnish word that means desirable, advisable or simply “good”. It was invented by Willem Wigman and later passed the baton to integer_net. The core product of Hyva is Hyva Themes which is a new frontend theme for Magento 2. Most of the ecommerce enthusiasts are now familiar with Hyva Themes which is considered as a PWA alternative. Hyva Theme replaced most of the JS libraries with Alpine.js and used Tailwind CSS to give a user-friendly interface and experience.

Highlights of Hyva Themes
 
  • Increased website performance
  • Better developer experience
  • Low implementation cost
  • Most suitable for small and medium-sized retailers
Apart from Hyva themes, They offer two more Magento modules which are free and open-sourced – Hyva admin and Hyva checkout. This article will give you an overview of Hyva admin and Hyva checkout modules

Hyva Admin

The Hyva admin module helps the user to create grids and forms in the Magento admin area without using UI components. It is an independent module and does not require Hyva themes as store frontend. The module eliminates developers’ problems with Magento 2 UI components and uses very simple steps to create complex admin grids in Magento 2.

Just like Hyva themes, Hyva admin also uses Alpine.js framework to render the admin grids where a user can create an admin grid using a few XML codes. Hyva admin grid APIs are stable and are used in production whereas form generation using the Hyva admin module is still work in progress. The progress can be tracked on github.

Requirements –
  • Magento 2.4.0 CE (the $escaper variable needs to be declared in templates)
  • PHP >= 7.3
  • Access to the Hyvä repository
Installation –

The module can be installed via composer using the following command :

composer require hyva-themes/module-magento2-admin

If you want a basic grid to be created on Magento admin while installing the module, please use the following command :

composer require hyva-themes/module-magento2-admin-test

Hyva Checkout

Hyva checkout module uses modern javascript library to provide a fast checkout experience to the customers. It replaces the default checkout and loads the react checkout. Hyva checkout is compatible with luma based themes, hyva theme and even use this with a headless approach with some modifications. The module contains a react app which replaces all default UI components with React components and uses GraphQL services in Magento. It depends on the following two variables in localstorage:

  • signin_token to the customer section
  • cartId to the cart section
Benefits of using Hyva Checkout –
  • Only a single javascript file is loaded to load the entire checkout
  • Faster checkout experience as compared to the default luma checkout
  • Ease of customization
  • Usage of Tailwind CSS and modern javascript library – React
Payment Services –

All payment methods in Hyva checkout are rendered as radio options but most of the payment methods have custom behavior. Some of the payment methods may show a form on the checkout whereas some may redirect to third party website pages. Hyva checkout offers the feasibility of custom rendering for payment methods which means we can extend the payment gateway interaction as per our need. We can also plug custom renderers defined in a separate repository with Hyva Checkout. Below are some of the available repositories –

Some of the payment gateway modules are work in progress and you can find more details here

Shipping Services –

Shipping methods are also rendered as radio options in the checkout, but the rendering behavior cannot be customized like payment methods as of now.

Dependencies –
  • React Knowledge – This is required as the module is completely built on React
  • Magento 2.3.4 and higher ( with Graph QL)
  • Nodejs >= 10
Installation –

The module can be installed via composer using the following command :

 
composer require hyva-themes/magento2-react-checkout
 

OR

You can install via github –

composer config repositories.hyva-themes/magento2-react-checkout git git@github.com:hyva-themes/magento2-react-checkout.git
composer require hyva-themes/magento2-react-checkout
 
Categories
Ecommerce

Hyva Widgets

Hyva widgets

Introduction to Hyva widgets

Hyva widgets, a set of magento widgets specifically built for hyva, which are an addition to the building tools that we get with PageBuilder. It provides users with a simple and effective CMS framework to quickly sync and build pages within a common ecosystem, without any additional requirements or libraries.They can be embedded in CMS pages directly as a widget, or can be embedded in containers using the Magento 2 admin layout functionality.

PageBuilder offers flexibility for the end user, they also add unnecessary complexity to customers who just want to log in and make the necessary content changes. Hyvä Widgets aims to provide the right amount of limitations for content creators to work within a website design system.

Developers can use them as a set of tools to create custom content templates, create custom layouts quickly, while using Hyvä Theme and Tailwind / Alpine technology.

Simplicity & delivery is the main problem they solve and they do this by :

  • Using native technologies well established into Magento 2
  • No additional dependencies except Hyvä theme.
  • Familiar and simplistic interface
  • Native TinyMCE Drag and Drop functionality.

Requirements

  • Magento 2.4 or higher
  • Hyvä Themes version 1.1.10 or higher
  • Access to Hyvä Themes

Installation

  1. Install via composercomposer require hyva-themes/magento2-hyva-widgets
  2. Enabling the modulebin/magento module:enable Hyva_Widgetsbin/magento setup:upgrade
  3. Adjusting the Tailwind Purge settings in ./app/design/frontend/[Your]/[Theme]/web/tailwind/tailwind.config.js, add the hyva-themes/magento-hyva-widgets module to the purge list configuration.

    purge: {

                content: [

                   …

    ‘../../../../../../../vendor/hyva-themes/magento2-hyva-widgets/**/*.phtml’

                 ]

    }

  4. Build the styles.css file Then run npm run build-prod from the web/tailwind directory of your theme.

Usage

Widgets can be added by Admin in Content> Widgets, or by the WYSYWIG / PageBuilder editor.

  1. First, go to the Magento admin UI and navigate to Content -> Pages -> e.g. Homepage.
  2. Open the Content section Enable Editor by clicking the “Show / Hide” button .
  3. Click on the Insert Widget icon. Select the widget type from the drop down eg: Hyva Content Widget.
  4. A widget popup will appear with a list of options.
  5. When you are done editing, press “Insert Widget” in the top right corner and save the page.
  6. In production mode, the Block HTML and Full Page Cache needs to be “Refreshed” for the changes to be applied on the frontend

Development

The module follows the design of the standard Hyvä module. Source code can be found in the vendor/hyva-themes/magento2-hyva-widgets/src/ directory of the package.

The etc folder has the widget.xml file, where we can see how the different widgets are initialized. The developers can modify or create a widget. xml in their module in order to add a field, or to add additional data or to create new widgets based on the blueprints provided by the module.

The view/frontend folder contains the template folder and the web folder. The templates are built using vanilla JS, Tailwind and Alpine. They can be overridden in a theme by creating a folder Hyva_Widgets/templates/widget/ and copying the template to override. This uses the native Magento 2 theme inheritance system.The web folder contains library code for the slider widget.

The ViewModel folder contains the class CategoryProducts. It is used in the category slider widget to provide the products for the selected categories.

Widget Types

We currently have four types of widgets that we can implement.

Hyvä Banner Widget

We can create a banner with an image or with just a background color and add some content like heading , text or button. It has different layouts that you can select – Full width, Half left caption and Half right caption.

Hyvä Category Products

We can show a listing of products from a certain category. We can list those as a grid or slider

Hyvä Content Widget

A simple content field which we can display in different ways. We can add a container around it and have some animations when it scrolls into view. It also allows using TailwindUI components.

Hyvä Multi Field Widget

It’s a listing of items which we can show as a grid or slider.A way to add multiple images with a title description optionally a button

Categories
Ecommerce

Artificial Intelligence – The future of Ecommerce Personalization

Artificial Intelligence - The future of Ecommerce Personalization

Terrific Minds | Blog - Artificial Intelligence - The future of eCommerce Personalization

Artificial intelligence is slowly transforming the Ecommerce experience of merchants. AI predicts the shopping pattern of a customer based on the products that the shoppers buy or wishlist. In the present scenario, Ecommerce has become more competitive, hence for a successful business, it needs to be faster and smarter. This is where Artificial Intelligence comes into use. An Ecommerce collects customer data for constant analysis. This data can be collected, organized, and analyzed to create a change in the marketing strategy using artificial intelligence.

AI applications in Ecommerce

1. Intelligent product recommendations

Personalized product recommendation is a most popular AI technology used among different Ecommerce stores. AI in Ecommerce is impacting customer choices through the previous purchases, searched products, and online browsing habits with the use of big data.

The product recommendation option returns an enormously large amount of returning customers and provides a personalized shopping experience to online shoppers. Product recommendation can also improve the customer retention and sales.

2. Enhanced customer service – Chatbots and Virtual Assistants

Ecommerce merchants are including chatbots or virtual assistants to their store to provide 24×7 support to their online shoppers. With the help of virtual assistants and chatbot technology, a merchant can deliver a top quality customer support experience.

A virtual assistant learns from each interaction. It can process anything and everything that is typed or even said and it processes to a correct answer. The main aim of interaction with the virtual assistant is to have a personalized experience that meets an individual’s needs. Ecommerce can also offer 24/7 customer support to visitors, quickly collect the required data, track a customer’s behavior, and reach seamless brand continuity. With an automated chatbot, Ecommerce sites can tailor the online experience for the customer seamlessly.

3. Sales Forecasting and Inventory Management

With the emergence of COVID-19, sales forecasting and inventory management has become necessary for every business. To avoid shortages or stock run-outs, Ecommerce businesses can now use artificial intelligence for sales forecasting. Merchants make use of AI to predict future sales based on consumer patterns and help decision-makers predict the results of their marketing efforts. AI-enabled inventory management enables a merchant to maintain stocks based on data related to sales trends over the previous years in product demands and potential supply-related issues that could impact inventory levels.

4. Cybersecurity Enhancement

Ecommerce websites have data that can be vulnerable if there aren’t any cybersecurity measures. AI softwares can be used for detection of new threats and quickly detect malware or ransomware attacks on your website before it affects the website. Another threat is the bots, which can steal credentials, create fake accounts or cause data frauds. With the application of artificial intelligence in Ecommerce, we can easily distinguish between good bots like search engine crawlers and bad bots that will cause problems for your Ecommerce store.

Artificial intelligence in Ecommerce is playing a crucial role in providing innovative solutions and greater customer experiences. Some of the
leading use cases of artificial intelligence in Ecommerce are in the area of personalized shopping, product recommendations, and inventory management. AI will help us to improve our Ecommerce platforms to cater to the needs and interest of visitors.

Categories
Ecommerce

Adobe Sensei

Adobe Sensei

Terrific Minds - Blog | Adobe Sensei

An artificial intelligence (AI) tool which merged with the Adobe Experience Cloud. The main purpose of Adobe Sensei is to settle time between marketing ideation, plan and execution.

Adobe Sensei connects to all of Adobe’s cloud services, and it helps to create better marketing experiences for your customers. Although many platforms provide their users with the tools required for building feature-rich websites, few of them can deliver the technology capable of completely personalizing the online shopping experience.
 
Why would anyone choose to lead with artificial intelligence? As explained, A study conducted by Google showed that people spend more on their online shopping if they felt their experience was more personalized. Nowadays more retailers across the world search for inventive ways to deliver better and relevant shopping experiences to their customers.

Upgrade your Ecommerce experience

With Adobe Sensei’s capabilities that work together with AI you can grow your Ecommerce website to a higher level. Product recommendation is one of the best marketing tools provided by Adobe Sensei.

Product Recommendations

In today’s era, one of the best ways to make a customer feel special and important is through Ecommerce personalization. It is about understanding your customer’s needs and preferences and then offering them relevant products based on the customer’s browsing behavior, purchase history data, demographics, and psychographics.

After the configuration, the storefront will begin gathering the behavioral data. Sensei processes the collected behavioral data along with the catalog data and calculates the products that can be associated with a particular recommendation type. The merchants can further create, deploy and manage product recommendations to the storefront directly from the Admin panel.

 
Looking at the benefits of product recommendations:
  • Sensei offers different types of recommendations that the merchant can choose from such as more like this, customers also viewed, most purchased, recommended for you, and more.
  • Product Recommendations with the Magento Page Builder has helped merchants fill the gap between content management and intelligent merchandising. Using the Page Builder’s drag-and-drop functionality, merchants can place product recommendations across the website pages. Sensei also provides an option to add recommendation units to various content types.
  • Gives a streamlined workflow, once the feature is activated, merchants can recommend the products to the customers immediately. Integrating this with the product recommendation feature assists the merchants to become more competent in enhancing the overall shopping experience of customers.

Product recommendation is a powerful marketing tool that can indisputably help your brand to deliver a relevant and rich experience to your customers thereafter increasing boosting revenue and stimulating shopper engagement.

AI-powered live search

Consumers expect to seek out what they’re searching for quickly and simply. For merchants, directing shoppers to the foremost relevant search results without delay can advance their business. Live Search grants our merchants “searchandising” potential to produce their customers with quick, personalized search-as-you-type results, supporting ongoing AI-driven analysis.
 
As the Live Search relies on the same product catalog metadata as our Product recommendations feature explained above, it can be easily enabled for merchants that have already implemented Product Recommendations. Analyzing the popular and top searches can help out the merchants on future products decisions. The merchants can also update the search algorithm according to customer search queries to recommend other products in their catalog.

Some of the Adobe Sensei features

  1. Intelligent image discovery, Automatically recognizes images in your Adobe Creative Cloud media library and suggests tags. Identifies elements within images, such as faces and buildings, focusing on an easy way for us to categorize and search accordingly. The intelligent dynamic media capabilities of Adobe Experience Manager, allow marketers to automatically create high-quality images and graphics which adjust according to screen size and resolution.
  2. Deliver personalized experiences,
    Customer expectations change constantly, and we need to understand and deliver accordingly. With Adobe Sensei powering features in Adobe Experience Cloud, we gain a more comprehensive view of our customers, giving enhanced insights on customers.
  3. Business intelligence, this works with Adobe Marketing Cloud solutions to analyze data from past campaigns to enhance our business strategy. This offers us the best time to increase our advertising spend and what channel to focus on. Reduces customer decisioning or time spent in browsing by automatically personalizing articles for individual readers.
  4. Automated form filling, no matter where our customers are, Adobe Sensei can provide intelligent, smooth experiences. The Automated Forms Conversion feature designed by sensei allows us to automatically transform PDF forms into a website-like experience. With form field recognition that detects form field candidates based on a thorough analysis of the document. Easily identify document images from your photo library so as to convert them quickly into PDFs.
  5. Empowers creation and customization, Analyses the text and determines the most relevant sentence summarizing it. Use powerful inbuilt search in Adobe Stock and Adobe Photoshop Lightroom to find the right assets and design without limits in apps like Adobe Dimension, Adobe Character Animator, and more. It can even search existing documents which cover similar content and can also change the way we interact with paper documents. As an example, let’s say simply take a photo on your mobile device, and automatically convert it into a fully editable digital text.
The opportunity of Adobe Sensei in business extends way on the far side sales and advertising to different aspects of running a victorious Ecommerce business, like website security and even offline management. AI may be a long-run investment once enforced properly and integrated properly into your business, it will prevent cash and fuel its growth for years to come back.
Categories
Ecommerce

Voice Search in Ecommerce

Voice Search in Ecommerce

Voice Search allows customers to search for products and place orders in the online store by using only their voices and no physical keyboard input which enhances customer experience

Terrific Minds - Blog | Voice Search in eCommerce

How does Voice Search work?

Voice search makes use of artificial intelligence (AI) speech recognition, which allows individuals to search for items without having to type. The AI recognizes a person’s words and phrases and then converts the spoken words into a search term that is used to display the search results.

How Voice Search helps Customers in shopping?

Ease of Access

 

With voice search, customers can easily search the catalog of products with a simple voice query and don’t have to look for keys or type.

 

Speed

 

Although the typical typing speed is roughly 30 words per minute, a voice search can handle up to 100 words per minute thus increasing the speed of search, saving time, and helping customers to multitask.

 

Convenience

 

Voice Search increases the accessibility of a website for customers with physical, cognitive, and learning disabilities. As most of the traffic is through mobile devices it is more convenient for customers to use voice search.

The benefit of voice search for Ecommerce businesses

Voice searches account for a third of all the searches done on the web. Around 36% of people who own smart speaker devices such as Google Home or Alexa use voice search to order online. Analysts predict that businesses adopting voice search may grow Ecommerce revenue by 30%.

Increase in Conversion Rate

As voice search makes the shopping process seamless and with the assistance of smart speakers, more search queries are converted into orders. With the implementation of voice search, visitors now complete the journey from landing page to checkout traveling down the funnel.

Mobile-first indexing

Google predominantly uses the mobile version of the content for indexing and ranking. As mobile users use voice search extensively, businesses should start focusing more on optimizing their site towards voice search to grab potential customers.

Optimizing SEO to voice search

Change in search keywords


Voice queries are more natural language-based, users ask questions and give commands rather than searching keywords. Google uses an algorithm (Hummingbird) that places greater emphasis on natural language queries, considering context and meaning over individual keywords. Therefore optimize keywords to better detect natural language queries.


Long-Tail Keywords


Voice queries are more like a conversation and are longer than a simple text. Long-tail keywords are longer and more specific keyword phrases. Using such keywords will attract precise customers who then end up purchasing products.

Adopting trends to stay ahead

As speech recognition technologies advance, there is a change in search behaviors. According to research done by PricewaterhouseCoopers, it is estimated that approximately 7 out of 10 consumers prefer to use voice searches to conduct a query over the traditional method of typing.

 

With the increase of voice-activated intelligent assistants such as Microsoft’s Cortana, Amazon Echo, Google Home, or Apple’s Siri in households, this number is expected to increase. Online businesses are already adopting this trend.

Categories
Bussiness Ecommerce

Augmented reality in Ecommerce

Augmented Reality in Ecommerce

Augmented reality (AR) is a technology that incorporates computer-generated input with real-world surroundings. The AR application can include sound, video, graphics, GPS overlays, and much more. With the introduction of augmented reality in e-commerce, stores allow customers to have an engaging experience on product purchases.

AR allows customers to preview products in their own environment before making a purchase. Using AR, customers can preview products and be more likely to pick the right product the first time. The major drawback customers face on Ecommerce is the difficulty of representing a physical, 3D product in a virtual, two-dimensional environment. This is where AR can be helpful. It can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product they are purchasing. An engaging AR experience attracts more customers to the store.

Virtual try-on solutions

Customers are more inclined to an engaging e-commerce shopping experience. They are more attracted to realistic shopping experience supported by virtual try on solutions. Brands offer a virtual try on experiences to the customers within their websites to provide an accurate sense of the look, feel, and size of the product.

Integrating new technologies to online shopping will provide a competitive raise in the market. Virtual try on will become a must for brands and Ecommerce platforms for innovative brands who want to step further.

Preview placement

An Ecommerce website attracts a wide range of customers when the products are positioned accurately and follow the best practices of product placement strategy. Preview placement provides customers a real time glimpse of how a product will be when placed in their own environment.

Social media filters

AR filters are a great way to showcase a new product by enabling people to test out how it’ll look on them. The souvenir factor of AR filters can help boost the audience and encourage people to tag you in their content.This can help you stand out from the crowd of brands on social media and showcase what makes your brand special.

Shopify AR powered by 3D Warehouse

Shopify AR lets customers view realistic and interactive versions of the products in augmented reality (AR). This feature is available on the Safari browser on iOS 12 devices. AR provides customers a better sense of the size, scale, and detail of the products. The 3D Warehouse app enables AR experiences in Shopify stores. Through this feature, merchants can upload 3D models and link them to products in their store.

To let customers view the products in AR, merchants need to install the 3D Warehouse app, get 3D models of the desired products, and add the 3D models to the app. Once the 3D models are added, the merchant needs to enable AR Quick Look, and then add the AR badge to the 3D products.

Augmented reality expands on our physical world by combining it with a layer of digital information. Using an AR application customers can get a view of the physical world superimposed with computer-generated images. It creates a sense of ownership by letting customers visualize the products in their own space.

Categories
Ecommerce

Security Updates Available For Adobe Commerce APSB22-12

Security Updates Available For Adobe Commerce APSB22-12

Terrificminds - Blog image - Security Updates Available For Adobe Commerce

Critical Security Update For Magento

Magento Commerce and Open Source Editions have received high-priority security updates from Adobe. This follows the disclosure made by Sansec, an e-commerce  malware and vulnerability detection company regarding a Magecart assault that infected 500 Magento1 sites with a credit card skimmer designed to siphon sensitive payment information. The severity of this issue is comparable to that of the Magento Shoplift vulnerability from 2015. In the days following the announcement of the Shoplift vulnerability, practically all unpatched Magento stores around the world were affected.

Adobe has identified this as CVE-2022-24086 vulnerability, which is an “Improper Input Validation” vulnerability that might be exploited by threat actors with administrative rights to execute arbitrary code on vulnerable systems. CVE-2022-24086 has a CVSS base score of 9.8/10 and is categorized as a pre-authentication issue, which means it can be exploited without credentials, this explains why it was rated as critical severity.

Adobe released a new security update on February 17th, addressing CVE-2022-24087, a new vulnerability with a CVSS base score of 9.8 and hence a critical severity rating.

In Adobe Commerce and Magento Open Source, the update patch can be deployed to the affected versions, 2.4.3-p1 and earlier versions (up to 2.3.3). Make sure to choose the right patch file according to the required Magento version.

Visit the official Adobe website by clicking here for more information on the updated vulnerability and security patches.

How To Apply Update Composer Patch For:

Adobe Commerce on cloud infrastructure

  1. Create a directory named “m2-hotfixes” in the project root 
  2. Copy the %patch_name%.composer.patch file(s) to the “m2-hotfixes” directory
  3. Add, commit, and push your code changes:

git add -A
git commit -m “Apply %patch_name%.composer.patch patch”
git push origin

Adobe Commerce on-premises and Magento Open Source

  1. Upload the patch to your Adobe Commerce on-premises or Magento Open Source root directory
  2. Run the following SSH command:

    patch -p1 < %patch_name%.composer.patch

    (If the above command does not work, try using -p2 instead of -p1 )
  3. For the changes to be reflected, refresh the cache in the Admin under System > Cache Management

Pipeline

The problem with the second method is that this doesn’t work well with continuous integration as this command and the file have to be added to the deployment pipeline. To resolve this using the composer way, follow the below steps:

1. Install composer plugin

You add the composer plugin with this command:

composer require vaimo/composer

With this, the “Composer Patches” plugin by Cameron Eagans is installed. It allows you to apply patch files automatically.

2. Move patch files to “m2-hotfixes\magento” folder(s)

The patch files should be added to a new “m2-hotfixes” subdirectory to your Magento repository so it looks like this:

3. Modifications to composer.json

We need to add a few new lines to the “extra” part of our project’s composer.json file:

“extra”: {

     “magento-force”: “override”,

      “patches”: {

         “*”: {

             “Apply MDVA-43395”: {

                 “source”: “m2-hotfixes/magento/MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch”,

                 “targets”: [

                     “magento/framework”,

                     “magento/module-email”

                     ]

             },

             “Apply MDVA-43443”: {

                 “source”: “m2-hotfixes/magento/MDVA-43443_EE_2.4.2-p2_COMPOSER_v1.patch”,

                 “targets”: [

                     “magento/framework”,

                     “magento/module-email”

                     ],

                 “after”: “MDVA-43395_EE_2.4.3-p1_COMPOSER_v1.patch”

             }

         }

     }

}

Now you call “composer install” and the patches are applied automatically.

 

4. Optional:

This composer command updates the composer.lock file’s hash sum so it doesn’t appear as outdated:

composer update –lock

To improve performance and security of your e-commerce platform, Adobe also advises on upgrading the Commerce & Open Source editions to the latest versions. The software support for Magento 2.3 will end by September 2022, and the latest version Magento 2.4.4 will be available by March 2022.

Categories
Ecommerce

Responsive Websites with Strength of Native Apps

Responsive Websites with Strength of Native Apps

Terrific Minds Blogs - RESPONSIVE WEBSITES WITH STRENGTH OF NATIVE APP

PWA is an impeccable combination of webs and apps. It applies modern web capability to deliver an amazing app-like experience to your mobile users. There are more and more websites integrating PWA to enhance the user experience, including Magento 2 e-commerce websites.

The Magento 2 PWA theme combines and unites the strength of responsive websites with the power of the native app to deliver an amazing app-like experience to users while benefiting the owners in many ways.

For customers, their experience and engagement will be enhanced noticeably with fast page load speed, icon on the home screen, full-screen mode, push notifications, offline capability, and more.

The fastest way to apply PWA to available Magento 2 website is by installing Magento 2 PWA extensions, but the available modules are still very basic and unstable with very limited functions.The main difference between Magento PWA theme and available Magento 2 PWA extensions is that the theme will make the most of PWA technology, not only providing a great app-like experience on mobile devices but also significantly enhancing your current website performance on desktops.

FEATURES

  • Faster – Magento 2 PWA theme key features are instant loading and lighting interactions. The theme loads much faster, that there will no longer be the flash of the white screen when navigating between pages.
  • Offline Mode – Customers can still browse the store under poor or non-existent network connectivity. PWA allows users to access cached content, i.e. once you visit the page, it will be cached which will provide seamless shopping.
  • Cross-platform Availability – Magento2 PWA can be utilized regardless of the user’s platform so no need for developing two separate app. Therefore, a lot of time and cost for development will be saved.
  • Low Storage Space – When a native app is installed to the user’s smartphone/ tablet, it will pull directly from the device’s resources. For PWAs, it will occupy a minor storage space which will avoid affecting the whole device performance.
  • SEO Support – Magento 2 Progressive Web App will maintain the structure of your current website, that’s why it can be optimized, searchable by search engines and shared via URLs as well. Conversely, your native apps can only be shown up in the search results of the app stores.
  • Low Cost – To develop native apps (for both iOS and Android users), you will have to make a double investment and effort in app development, testing, and maintenance. Meanwhile, converting your website to PWA using Magento 2 PWA theme costs you even less than building a single app!
  • Easy Updates – Similar to accessing usual web pages, the customers can effortlessly get the latest updates of your PWA just by refreshing the page. Meanwhile, the native apps can only notify the users of the new version, and it’s up to them to perform manual update or not.