BigCommerce Ecommerce News

Supercharge Your Ecommerce Reach: Microsoft Advertising Now Available on BigCommerce

With the rise of omnichannel strategies in ecommerce, merchants need to stay ahead of the competition by leveraging platforms that allow seamless integration across various channels. BigCommerce, a leading ecommerce platform, understands this need and has partnered with Microsoft Advertising to provide merchants with the Microsoft Ads for BigCommerce. This integration opens up a world of opportunities for merchants to reach a vast audience of over one billion people served by the Microsoft Ads Platform.

The Microsoft Ads For BigCommerce enables merchants to connect with high-value, motivated buyers who are already searching for products as part of their buying journey. This integration covers search, native, display, and video advertising, leveraging the power of the Microsoft Advertising ad platform.


One of the key benefits of this integration is the ability to synchronize the ecommerce product catalog directly to the Microsoft Merchant Center. Leveraging this, merchants can make their products eligible for free Product Listings and create shopping campaigns to promote their products. All of this can be done without leaving the BigCommerce Control Panel, providing a seamless experience for merchants.


So why should merchants embrace the Microsoft Ads integration? Here are a few compelling reasons:


Broaden Audience Reach: The Microsoft Advertising Network receives billions of searches monthly, allowing merchants to showcase their products to millions of potential customers beyond the primary search engines. By reaching people on Microsoft Windows, Microsoft Office, Bing, Edge, and syndicated partners like Yahoo! and AOL, merchants can significantly expand their audience reach.


Enhanced Shopping Experiences: Through the Microsoft Shopping Tab, merchants can optimize their product feeds with specific attributes to deliver richer ad content and narrow search results. This enhanced shopping experience makes it easier for shoppers to find what they are searching, ultimately increasing click-through and conversion rates.


Save Time and Import Existing Campaigns: The integration allows merchants to import their existing ad campaigns with just a few clicks. This saves time and ensures that all ad campaigns are in sync. Whether importing immediately or on a schedule, merchants can seamlessly manage their campaigns without any hassle.


Monitor and Optimize Ad Performance: Merchants can easily monitor and optimize the performance of their ad campaigns directly from the BigCommerce Control Panel. They can view campaign performance with a snapshot view or run detailed reports. Real-time changes to campaign status, budgets, and bids can be made, empowering merchants to make data-driven decisions and achieve better results.


In conclusion, the Microsoft Ads integration offered by BigCommerce presents a tremendous opportunity for merchants to tap into a vast audience and grow their businesses. By expanding their reach, enhancing shopping experiences, saving time, and gaining insights to optimize ad performance, merchants can elevate their marketing strategies to new heights. BigCommerce continues to prioritize the success of its merchants by partnering with Microsoft and bringing this powerful tool to the BigCommerce dashboard, empowering merchants to thrive in the competitive ecommerce landscape.


BigCommerce Business Productivity Ecommerce News

BigCommerce and Worldline Unite to Curb Cart Abandonment

Businesses always aim to increase their conversion rates and reduce cart abandonment in the fast-paced world of ecommerce. Statistics indicating that 70% of online shopping carts are abandoned make it abundantly evident that there is room for major improvement in the industry. In order to address these issues and offer online merchants an improved payment processing solution, payment services company Worldline has teamed up with BigCommerce, an Open SaaS ecommerce platform. This collaboration aims to offer a seamless checkout experience, improve conversion rates, and empower merchants to retain control over their orders.

The Impact of Cart Abandonment

According to research conducted by the Baymard Institute, the abandonment of online shopping carts without making a purchase is a prevalent issue. However, it is estimated that optimizing the checkout flow and design could potentially result in a 35% increase in conversion rates, representing a staggering $260 billion worth of recoverable orders. One of the primary reasons for cart abandonment is the limited range of payment options available to customers. Moreover, a recent report highlights that complicated and challenging online retail interfaces can lead to not only cart abandonment but also the loss of customers’ loyalty to brands.

Worldline and BigCommerce’s Solution

To combat these challenges and provide a comprehensive payment processing solution, Worldline and BigCommerce have joined forces. Worldline, known for its expertise in payment services, will integrate its traditional and new, local and global payment methods into the BigCommerce platform. This partnership empowers merchants to have full control over their orders, refunds, and cancellations directly from the BigCommerce back office.

Benefits for Merchants and Customers

Merchants using BigCommerce can now enjoy a streamlined setup and go-live process, along with an all-in-one interface. They can customize their payment page to align with their brand’s unique aesthetic and design the checkout flow according to their preferences. The integration also ensures automatic cloud-based updates, simplifying the management of payment processes. In turn, customers are presented with an easy-to-use and secure checkout page when making purchases, enhancing their shopping experience.

The Importance of Varied Payment Options

Björn Hoffmeyer, Worldline’s head of regional business, emphasizes the significance of offering customers their preferred payment methods. With shoppers having different preferences, such as local bank transfers, credit cards, or buy now, pay later options, not providing suitable payment options often results in lost sales. The partnership between Worldline and BigCommerce aims to bridge this gap and ensure a wide range of payment options to cater to diverse customer needs.

Commitment to Merchant Success

Russell Klein, Chief Commercial Officer of BigCommerce, affirms the company’s dedication to providing merchants with top-notch technologies and service providers. The partnership with Worldline exemplifies their commitment to empowering merchants to sell more efficiently and grow faster, maximizing their overall success.

The partnership between Worldline and BigCommerce represents a significant step forwards in solving the problem of cart abandonment and improving the customer checkout process. They hope to provide merchants a complete payment processing solution that reduces cart abandonment rates and boosts conversion rates by combining their strengths. Merchants can optimize their ecommerce operations and fuel growth with a user-friendly, secure checkout page and a variety of payment alternatives. Both Worldline 

BigCommerce Ecommerce News

Artificial Intelligence in Ecommerce

AI Optimizing Ecommerce behaviour

By utilizing collectively both business and customer data, AI can assist online retailers in making better business decisions. They can further accurately predict future outcomes and thereby enable them to offer an optimized customer experience on their ecommerce websites.

The AI Ecommerce Future

Digital transformation, software-as-a-service, virtual reality, and artificial intelligence are among the many technologies that continue to expand the boundaries of ecommerce capabilities.

The scope of AI is wide and includes various aspects such as data mining, natural language processing, and machine learning.

  • Data mining entails collecting current and historical data to make predictions.
  • Natural language processing is concerned with the interaction between humans and computers and how computers interpret natural human language.
  • Machine learning involves using a set of algorithms to leverage past experience or examples to address a problem. 
  • Deep learning, on the other hand, involves layering algorithms to achieve a greater understanding of the data.

Applying AI practices to Ecommerce

With the vast combination of machine learning that create intelligent combinations with business and customer data, ecommerce webstore can now take better decisions around.

  • Focused Marketing and advertising decisions. 
  • Better customer retention 
  • Improved customer journey
  • Improved logistics
  • Sales and demand forecasting
Final Words

To provide the ultimate shopping experience on your ecommerce platform, it is worth exploring the potential advantages of artificial intelligence and machine learning. By utilizing these technologies, you can effectively leverage your customer and business data to devise a future strategy that is both feasible and effective.

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BigCommerce Ecommerce News

Composable Commerce by BigCommerce

Future proof Ecommerce Webstores with BigCommerce

In recent years, consumer shopping behaviors have been significantly influenced by various factors, including a global pandemic, a shipping crisis, inflation, and a social media revolution. As a result, commerce has undergone a significant transformation from its previous form.

Enterprises face challenges in adapting to rapidly evolving consumer behaviors due to the limitations of their current tech stack. Traditional ecommerce platforms and outdated technologies can restrict your ability to provide innovative shopping experiences and restrict your team’s potential.

The solution to this problem is “Composable commerce.”

While a monolith system may be sufficient for businesses with basic needs, when it comes to the enterprise sector, where there are numerous requirements such as launching multiple brands or websites, expanding into new regions, or selling through various marketplaces and social channels while maintaining unified inventory, the demands become much more intricate.

Build for the Future

The process of composable commerce involves the gathering and integration of Packaged Business Capabilities (PBCs), which are software components designed to cater to specific business requirements. Examples of PBCs include virtual shopping carts, order management systems, and account management tools.

Analogous to LEGO pieces, PBCs can be likened to building blocks that can be assembled and disassembled as needed to create various configurations that address the unique needs of a business. In this way, composable commerce enables the construction of a customized tech stack that aligns with the demands of the business.

Innovating with BigCommerce

By utilizing a single BigCommerce store, organizations can establish and manage multiple distinct storefronts, and can take advantage of the platform’s continually expanding partner network to enhance their identity as a brand that prioritizes digital commerce.

BigCommerce’s open API structure, extensive and expanding range of pre-integrated applications, multi-storefront capability, and consistent adherence to the principles of composable commerce empower them to rapidly and effortlessly develop new products and services.

Final Words

A best-in-breed approach that provides adaptability is indispensable, and Composable Commerce architecture by BigCommerce precisely offers this capability. With flexibility to provide customers with captivating online experiences, they present a technical framework for future accomplishments.

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