- Bussiness, Ecommerce
Augmented Reality in Ecommerce
- by Krishna Priya S
Augmented reality (AR) is a technology that incorporates computer-generated input with real-world surroundings. The AR application can include sound, video, graphics, GPS overlays, and much more. With the introduction of augmented reality in e-commerce, stores allow customers to have an engaging experience on product purchases.
AR allows customers to preview products in their own environment before making a purchase. Using AR, customers can preview products and be more likely to pick the right product the first time. The major drawback customers face on Ecommerce is the difficulty of representing a physical, 3D product in a virtual, two-dimensional environment. This is where AR can be helpful. It can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product they are purchasing. An engaging AR experience attracts more customers to the store.
Virtual try-on solutions
Customers are more inclined to an engaging e-commerce shopping experience. They are more attracted to realistic shopping experience supported by virtual try on solutions. Brands offer a virtual try on experiences to the customers within their websites to provide an accurate sense of the look, feel, and size of the product.
Integrating new technologies to online shopping will provide a competitive raise in the market. Virtual try on will become a must for brands and Ecommerce platforms for innovative brands who want to step further.
An Ecommerce website attracts a wide range of customers when the products are positioned accurately and follow the best practices of product placement strategy. Preview placement provides customers a real time glimpse of how a product will be when placed in their own environment.
Social media filters
AR filters are a great way to showcase a new product by enabling people to test out how it’ll look on them. The souvenir factor of AR filters can help boost the audience and encourage people to tag you in their content.This can help you stand out from the crowd of brands on social media and showcase what makes your brand special.
Shopify AR powered by 3D Warehouse
Shopify AR lets customers view realistic and interactive versions of the products in augmented reality (AR). This feature is available on the Safari browser on iOS 12 devices. AR provides customers a better sense of the size, scale, and detail of the products. The 3D Warehouse app enables AR experiences in Shopify stores. Through this feature, merchants can upload 3D models and link them to products in their store.
To let customers view the products in AR, merchants need to install the 3D Warehouse app, get 3D models of the desired products, and add the 3D models to the app. Once the 3D models are added, the merchant needs to enable AR Quick Look, and then add the AR badge to the 3D products.
Augmented reality expands on our physical world by combining it with a layer of digital information. Using an AR application customers can get a view of the physical world superimposed with computer-generated images. It creates a sense of ownership by letting customers visualize the products in their own space.