AR - VR Business Productivity Ecommerce News

The Rise of Social Commerce: Making Online Shopping a Social Experience

Social commerce is a growing trend that aims to recreate the traditional in-store shopping experience on social media platforms. With the rise of ecommerce and the impact of the pandemic, social commerce has gained significant traction. It is driven by higher customer expectations in terms of product discovery, immediacy, and personalization. Brands can leverage social commerce to retain existing customers and attract new ones, regardless of their age or demographic. 

Social commerce has emerged as a powerful strategy for businesses to connect with their customers on social media platforms. It aims to replicate the experience of browsing through a physical store, discovering products, and making purchases, all within the digital realm. This concept has gained considerable momentum, especially with the growing popularity of online shopping. 

The Influence of Pandemic: The impact of the pandemic has further accelerated the growth of social commerce. With more people spending time at home and relying on ecommerce for their shopping needs, businesses have recognized the importance of establishing a strong presence on social media platforms. Social commerce allows brands to reach their customers where they are already spending a significant amount of time. 

Increased Customer Expectations: One of the key driving factors behind the growth of social commerce is the increasing customer expectations. Consumers now expect a seamless and personalized shopping experience. They want to discover products in unique and engaging ways. Social media platforms, with their vast user base and advanced targeting capabilities, provide brands with the opportunity to showcase their products and connect with potential customers in a more personalized manner. To effectively implement social commerce, brands need to integrate social media platforms into their overall marketing and sales strategies. It should not be seen as an after thought but rather as an essential part of their brand story. By leveraging the features and tools offered by social platforms, brands can create a cohesive and engaging shopping experience for their customers. 

Diverse userbase: Contrary to popular belief, social commerce is not limited to younger generations. While younger consumers might be more adept at using social media platforms, older demographics can also be reached through effective marketing strategies. Social platforms provide a unique opportunity to tap into different demographics and extend the reach of a brand. Creative storytelling plays a crucial role in tying a brand’s story to its products in the realm of social commerce. Brands can align with cultural moments or holidays that resonate with their target audience. By participating in and leveraging these cultural moments, brands can generate increased interest and engagement. 

Rise of Influencer Marketing: Collaborating with creators, influencers, or brand ambassadors is another effective way to showcase products in a creative and authentic way. Consumers often trust and relate to individuals they follow on social media. Partnering with influential personalities allows brands to tap into their established audience and build credibility. 

Strategic Product Launching: Product launches provide yet another opportunity for brands to engage with their audience through social commerce. By strategically releasing exclusive products or collaborating with other brands, businesses can generate excitement and create a sense of exclusivity. Social media platforms can be used to build anticipation, generate buzz, and ultimately drive sales. 

Social commerce is reshaping the way businesses connect with customers and sell products. It offers the opportunity to recreate the in-store shopping experience on social media platforms. By aligning with culture, collaborating with creators, and strategically launching products, brands can effectively showcase their products and brand story on social media.

AR - VR Business Productivity

The Future of Shopping: VRCommerce, Where Ecommerce Goes Virtual

The ecommerce industry has witnessed significant growth over the past decade, with the global pandemic further accelerating this trend. This expansion can be attributed to advancements in internet speeds and logistics, facilitating fast and reliable delivery services. However, despite its success, ecommerce still faces challenges, with approximately 70% of online shoppers abandoning their orders. To address this issue, ecommerce businesses are exploring new technologies and marketing techniques to enhance the customer experience and increase conversion rates. One such technology gaining attention is virtual reality (VR), which holds the potential to revolutionize the future of online shopping.


The Immersive Shopping Experience: VR offers a unique shopping experience by combining the advantages of online shopping with the immersive elements of brick-and-mortar stores. While customers can continue shopping from the comfort of their homes and enjoy speedy deliveries, VR eliminates the drawbacks of online shopping. Users can now walk through virtual stores with friends and try on clothes before making a purchase. This merging of online convenience and the physical store experience is highly appealing to consumers who want to enjoy the benefits of both worlds without the hassles of queues and traffic.

Adapted for Mobility: For VR to become the norm in online shopping, widespread adoption of VR mobile devices is essential. The growing market, with 171 million VR users globally and an estimated value of $209.2 billion by 2022, suggests that VR devices will become more prevalent in households. Presently, accessing virtual reality requires downloading specific apps compatible with VR headsets. However, as technology progresses, web browsers will integrate VR capabilities, allowing websites to seamlessly connect with VR devices. This enhanced accessibility will eliminate barriers and make VR online shopping accessible to a broader audience, including older generations.

Capturing Brick and Mortar Loyalists: A lot of customers still prefer physical stores due to its convenience and accessibility. A large group of customers want to physically feel their products before making their decision to buy a product. The integration of haptic hardware, enabling touch and feel sensations, further bridges the gap between physical and online shopping experiences. By wearing a VR headset, shoppers can enter virtual stores that closely resemble physical retail environments. They can browse products, evaluate scale, and visualize items in real-life settings, making informed purchase decisions. 


The Social Aspect of VR Shopping: Shopping is not just about purchasing products; it also holds a social aspect. Many people enjoy visiting physical stores with friends or family, making it a significant part of our culture. VR enables ecommerce businesses to replicate this social interaction by allowing users to shop together in real-time virtual environments. Moreover, virtual shopping assistants can provide personalized recommendations based on users’ shopping preferences and previous sessions. This humanization of the online shopping experience through VR shopping assistants enhances customer engagement, reduces cart abandonment, and drives sales.


Showcasing Products and Boosting Sales: Brands are increasingly leveraging VR commerce to showcase products outside traditional retail contexts, providing customers with unique experiences. Retailers like IKEA have already implemented VR commerce strategies, engaging customers through mobile applications and complementary headsets. This approach boosts customer engagement, inspires product exploration, and facilitates upselling and cross-selling. As VR commerce evolves, brands that embrace cutting-edge technology and cater to early adopters will have the opportunity to address latent consumer needs and drive meaningful sales growth.


The emergence of VR in ecommerce presents a transformative era for the industry. By combining the benefits of online shopping and physical stores, VR creates a novel shopping experience that bridges the gap between convenience and immersion. With VR, customers can touch, try on, and visualize products, reducing knowledge gaps and increasing purchase confidence. Moreover, VR enables social interactions and personalized assistance, enhancing customer satisfaction and driving sales

AR - VR Ecommerce News

Unlock New Possibilities with Immersive Ecommerce

In recent years, virtual reality (VR) has gained significant attention as a transformative technology in various industries. The ecommerce sector, in particular, has begun exploring the potential applications of VR to enhance customer experiences and boost sales. This essay explores the potential impact of next-gen VR headsets on ecommerce, examining its applications and advantages.

Applications of VR for Ecommerce

Virtual reality offers several compelling ways for ecommerce stores to engage customers and improve the shopping experience.

  • Virtual Stores: VR enables the creation of virtual showrooms, allowing customers to explore online storefronts from the comfort of their homes. By simulating a physical store environment, customers can browse through products, similar to being inside an actual store. Moreover, customers can meet and shop with friends in real-time, enhancing the social aspect of shopping.
  • Virtual Try-Before-You-Buy: VR headsets can be utilized in brick-and-mortar stores to provide interactive and immersive experiences. For products with various configurations, VR can showcase different options without needing to physically store them all. For instance, car manufacturer Audi used VR to enable customers to customize their dream cars, offering a more engaging and interactive experience than traditional methods.
  • In-Store Experience: Despite the ongoing COVID-19 pandemic, VR can enhance physical stores by providing customers with memorable and unique shopping experiences. The North Face, for example, employed VR to transport shoppers to Yosemite National Park, aligning with their brand mission of inspiring exploration. VR can amplify storytelling, captivate customers, and create an emotional connection with the brand.
  • Live Events: Virtual reality can compensate for the limitations of in-person events, allowing businesses to build communities and foster engagement among shoppers. By hosting virtual events and pop-up shops, ecommerce retailers can connect with their audience, even in the absence of physical interactions. VR provides an opportunity for shared experiences, driving community engagement and customer loyalty.
  • Interactive Education: Complex products or those requiring customer education can benefit from VR’s immersive learning experiences. Retailers like Lowe’s have utilized VR applications, such as Holoroom, to provide users with tutorials on tool usage or project execution. By enhancing product understanding, VR can boost customer confidence in their purchases, leading to higher conversion rates and reduced returns.

Advantages of Adopting VR 

Implementing VR technology in ecommerce can bring numerous advantages, depending on the desired experience and business goals.

  • Memorable Customer Experience: VR’s immersive nature creates a sense of being inside virtual worlds, leaving a lasting impression on customers. This novelty factor can contribute to memorable experiences that differentiate brands from competitors and foster customer loyalty.
  • Word-of-Mouth Marketing: VR experiences are inherently shareable and generate excitement among customers, leading to increased word-of-mouth promotion. By creating unique and engaging experiences, brands can encourage customers to share their experiences on social media, amplifying brand awareness and attracting new customers.
  • Strengthening Brand Connections: VR enables brands to demonstrate rather than merely tell, fostering stronger connections between customers and products. By immersing customers in virtual environments, brands can evoke empathy and facilitate a deeper understanding of their offerings, ultimately strengthening the bond between customers and the brand.
  • Enhanced Product Confidence: VR’s ability to provide 360-degree views and detailed product visualizations helps customers gain a clearer understanding of products. This increased product confidence can reduce uncertainty and reliance on product descriptions, leading to improved conversion rates and decreased returns.

Implementing Ecommerce VR

Adopting VR in ecommerce requires a strategic approach and a thorough implementation process. Key steps include:

  • Determine Goals: Clearly define the desired outcomes and objectives of integrating VR technology into your ecommerce business, such as enhancing customer engagement, reducing product returns, or gaining media attention.
  • Designing the Experience: Choose the type of experience you want to deliver based on your product offerings and target audience. Consider whether the focus should be on experiential, product-based, interactive, or other types of experiences. 
  • Develop the VR Experience: Collaborate with experienced VR developers to create the desired virtual experience. Determine the necessary technology, find capable developers, and consider the hardware required for optimal user engagement.
  • User Experience Testing: Thoroughly test the VR experience to ensure seamless functionality, usability, and absence of discomfort or motion sickness. Evaluate the user interface, navigation, and overall performance to provide a user-friendly and enjoyable experience.
  • Promote Your VR Initiative: Market the VR experience as a means to enhance the overall shopping experience rather than solely focusing on the VR technology. Communicate the unique benefits and create awareness through various channels, including social media, press releases, and partnerships.

VR has the potential to reshape the ecommerce landscape by offering immersive and interactive shopping experiences. From enhanced product visualization and virtual shopping to personalized recommendations and improved customer support, VR opens new possibilities for businesses to engage customers and drive sales. 

By carefully implementing VR technology, ecommerce retailers can create memorable experiences, strengthen brand connections, and improve customer satisfaction, leading to long-term success in the evolving digital marketplace.