Adobe Summit 2023 – Keynote Highlights

The Adobe Summit 2023 kicked off with the keynote delivered by industry thought leaders with extensive experience driving innovation and growth. The keynote speakers included Anil Chakravarthy, President of Digital Experience at Adobe; Shantanu Narayen, Chairman and CEO of Adobe; and David Wadhwani, President of Digital Media at Adobe. Other esteemed guests on the panel included Dave Ricks CEO of Lilly, Marcus East – VP of T-Mobile and Susan Somersille Johnson, CMO of Prudential Financial. 

Welcome Words

Anil Chakravarthy began by welcoming the community to the Adobe Summit and emphasizing the importance of succeeding in a dynamic market environment. He noted that every company is expected to be digital first and build an ecosystem intuitive to consumers, and those who address these will have a competitive advantage over the next few years. 

Brands that work on experience can do more with less. Digital marketing and digital products are converging, and the end-to-end customer experience is critical to growth. Adobe is concentrating on bridging the gap with new tools that would be introduced into the market over the next few days at the conference. 

AI’s improvement on Productivity 

Shantanu Narayen emphasized that as Adobe celebrates its 40th anniversary, the organization has grown from image publishing, document processing to a position where it is now infusing AI with its applications to improve user experience. 

Adobe’s commitment to delivering groundbreaking experiences through AI will improve the impact it has on on business. He addressed accountability, responsibility, and transparency were crucial in ensuring AI has been developed without bias.  

He stated that “AI and ML are meant to amplify, not replace, human ingenuity”. Rich and dynamic experiences through AI will now change lives and empower people to imagine, create, and deliver digital experiences with power, precision, speed, and ease.

Introducing Adobe Firefly

David Wadhwani discussed Adobe Firefly, which has been developed with a archive of 100 million stock content and open license content. Adobe firefly will use the information to generate content with simple large language models. 

Adobe Firefly can create endless variations in multiple applications and will be soon available in beta. Integrating Adobe Firefly with Experience Manager will allow for unified customer data offline and online. This has been achieved through studying 600 billion predictive insights created and 30 trillion audience activations every single day. Generative AI technologies, such as those found in Adobe Sensei, will redefine creativity and customer experience. 

Building a future with Experience Led Growth

The combination of generative AI and Adobe Firefly will help reimagine marketing. Adobe is focused on an experience-led growth strategy, connecting and optimizing the complete customer journey from acquisition to retention. 

Through the Adobe Mix Modeler, an organization can take better decision by integrating data from different platforms to get a visual understanding on marketing practices and return on investment. Adobe Mix Modeler and Adobe Sensei allow for adjusting marketing plans and working iteratively and agilely, leading to experience-led growth. 

Content Supply Chain 

Adobe’s introduction of Content Supply Chain should accelerate the timeframe by which content is created for the end user. The time lost as part of a disconnect that is seen between the creative team and marketing would be drastically reduced with the introduction of Adobe’s Content Supply Chain. Adobe will help deliver powerful experiences that engage the customer through all lifecycle of the customer journey such as acquisition – engagement and retention. 

With the introduction of AI based power tools that would improve the quality of productivity, create first draft and reduce the gap between different segments of marketing. Adobe promises a power packed Summit where it lays emphasis that Experience Led Growth is the future.  

Watch Now –

Enhancing Productivity Tools with AI

Microsoft announced Microsoft 365 Copilot, this would be a new set of Artificial Intelligence (A.I.) integrations that is present on the suite of Office applications. The underlying engine being powered by ChatGPT as well as technology developed using Microsoft Graph and large language models (LLMs).

The Copilot system is is not just a ChatGPT engine that has been slapped on top of the user experience. It also harnesses the power of Microsoft Graph and large language models (LLMs).Copilot can now support the end user by creating content, addressing queries through the prompt method. 

Microsoft – ‘Most people use no more than ten percent of what PowerPoint can do. Copilot unlocks the other ninety percent.’ The limited use of Microsoft Applications could be seen across the board for many organizations and now Copilot helps unlock productivity and improve operational expertise.

Creating First Drafts

Now users can implement the power of Copilot to create the first draft of documents that they would need to process. It can separate information that is valid to the user and further integrate data from other sources. Furthermore, Copilot can build content with respect to a particular tone of voice. Now change writing style, make it formal, informal shorter of even longer with Copilot. 

Microsoft Teams

Copilot can summarize the team meeting that has been attended or even missed. Furthermore, quickly create a summary and even set a list of actions that may need to be achieved once the meeting is over with a few prompts.

Microsoft PowerPoint

Now create a deck of slides on PowerPoint by prompting the tone, the message and the content that would need to be generated. Import images with ease and give final touches to quickly generate powerful slides that speak and emote effectively. 

Microsoft Business Chat 

Pull information from multiple sources into a single repository using Copilot’s business chat. Use natural language to  research and produce all the information that would be need; once the information is culminated, build a deck and send it through email. 


With the big presentation Microsoft had rolled out, Copilot should be available over the next few months through its various Office 365 applications; users have to now wait to test Copilot on real time data.