BigCommerce Ecommerce News

Supercharge Your Ecommerce Reach: Microsoft Advertising Now Available on BigCommerce

With the rise of omnichannel strategies in ecommerce, merchants need to stay ahead of the competition by leveraging platforms that allow seamless integration across various channels. BigCommerce, a leading ecommerce platform, understands this need and has partnered with Microsoft Advertising to provide merchants with the Microsoft Ads for BigCommerce. This integration opens up a world of opportunities for merchants to reach a vast audience of over one billion people served by the Microsoft Ads Platform.

The Microsoft Ads For BigCommerce enables merchants to connect with high-value, motivated buyers who are already searching for products as part of their buying journey. This integration covers search, native, display, and video advertising, leveraging the power of the Microsoft Advertising ad platform.


One of the key benefits of this integration is the ability to synchronize the ecommerce product catalog directly to the Microsoft Merchant Center. Leveraging this, merchants can make their products eligible for free Product Listings and create shopping campaigns to promote their products. All of this can be done without leaving the BigCommerce Control Panel, providing a seamless experience for merchants.


So why should merchants embrace the Microsoft Ads integration? Here are a few compelling reasons:


Broaden Audience Reach: The Microsoft Advertising Network receives billions of searches monthly, allowing merchants to showcase their products to millions of potential customers beyond the primary search engines. By reaching people on Microsoft Windows, Microsoft Office, Bing, Edge, and syndicated partners like Yahoo! and AOL, merchants can significantly expand their audience reach.


Enhanced Shopping Experiences: Through the Microsoft Shopping Tab, merchants can optimize their product feeds with specific attributes to deliver richer ad content and narrow search results. This enhanced shopping experience makes it easier for shoppers to find what they are searching, ultimately increasing click-through and conversion rates.


Save Time and Import Existing Campaigns: The integration allows merchants to import their existing ad campaigns with just a few clicks. This saves time and ensures that all ad campaigns are in sync. Whether importing immediately or on a schedule, merchants can seamlessly manage their campaigns without any hassle.


Monitor and Optimize Ad Performance: Merchants can easily monitor and optimize the performance of their ad campaigns directly from the BigCommerce Control Panel. They can view campaign performance with a snapshot view or run detailed reports. Real-time changes to campaign status, budgets, and bids can be made, empowering merchants to make data-driven decisions and achieve better results.


In conclusion, the Microsoft Ads integration offered by BigCommerce presents a tremendous opportunity for merchants to tap into a vast audience and grow their businesses. By expanding their reach, enhancing shopping experiences, saving time, and gaining insights to optimize ad performance, merchants can elevate their marketing strategies to new heights. BigCommerce continues to prioritize the success of its merchants by partnering with Microsoft and bringing this powerful tool to the BigCommerce dashboard, empowering merchants to thrive in the competitive ecommerce landscape.