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Scale B2B operations with Next-Generation Experiences

In today’s digital age, it has become more challenging for B2B organizations to provide customers with a seamless experience. With the increasing demand for personalized services and seamless customer experiences, it has become imperative for B2B organizations to embrace next-generation experiences to scale their businesses. 

Amit Ahuja, the VP of Experience Cloud at Adobe, discussed the importance of customer-centricity in B2B organizations at the Adobe Summit. He stated that B2B companies should provide customers with a seamless experience, irrespective of the channel they use to interact with the company. 

He also highlighted the need for companies to know everything about their customers and provide them with a seamless experience. This is essential because customers today expect companies to know everything about them, and they demand a seamless experience.

Brian Glover, the Director of Product Management at Adobe, added that B2B companies must focus on becoming data-first, which requires them to activate customer segments and engagement across every single touchpoint. Brian also emphasized the importance of the profile and the account base, which should be used to create personalized experiences for customers.

To achieve next-generation experiences, B2B organizations must focus on three key areas. 

  • First, they must know their customers at every interaction, which requires them to have a deep understanding of their customers’ preferences and behaviors. 
  • Second, B2B companies must activate customer segments and engagement at every touchpoint. This requires companies to have a comprehensive understanding of their customers’ journey and create personalized experiences for them. 
  • Finally, B2B companies must focus on people, process, and technology.

To create a next-generation experience, B2B companies must leverage artificial intelligence (AI) and machine learning (ML). 

AI and ML can help B2B companies analyze customer data and create personalized experiences for customers. B2B companies must also embrace new technologies such as genetic algorithms, which can help them identify patterns and create personalized experiences for customers.

Conclusion

B2B companies must embrace next-generation experiences to provide customers with a seamless experience. To achieve this, B2B companies must focus on knowing their customers at every interaction, activating customer segments and engagement at every touchpoint, and leveraging people, process, and technology. 

Additionally, B2B companies must embrace new technologies such as AI, ML, and genetic algorithms, which can help them create personalized experiences for customers. By doing so, B2B companies can scale their businesses and provide customers with a seamless experience.

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BigCommerce Ecommerce News

Composable Commerce by BigCommerce

Future proof Ecommerce Webstores with BigCommerce

In recent years, consumer shopping behaviors have been significantly influenced by various factors, including a global pandemic, a shipping crisis, inflation, and a social media revolution. As a result, commerce has undergone a significant transformation from its previous form.

Enterprises face challenges in adapting to rapidly evolving consumer behaviors due to the limitations of their current tech stack. Traditional ecommerce platforms and outdated technologies can restrict your ability to provide innovative shopping experiences and restrict your team’s potential.

The solution to this problem is “Composable commerce.”

While a monolith system may be sufficient for businesses with basic needs, when it comes to the enterprise sector, where there are numerous requirements such as launching multiple brands or websites, expanding into new regions, or selling through various marketplaces and social channels while maintaining unified inventory, the demands become much more intricate.

Build for the Future

The process of composable commerce involves the gathering and integration of Packaged Business Capabilities (PBCs), which are software components designed to cater to specific business requirements. Examples of PBCs include virtual shopping carts, order management systems, and account management tools.

Analogous to LEGO pieces, PBCs can be likened to building blocks that can be assembled and disassembled as needed to create various configurations that address the unique needs of a business. In this way, composable commerce enables the construction of a customized tech stack that aligns with the demands of the business.

Innovating with BigCommerce

By utilizing a single BigCommerce store, organizations can establish and manage multiple distinct storefronts, and can take advantage of the platform’s continually expanding partner network to enhance their identity as a brand that prioritizes digital commerce.

BigCommerce’s open API structure, extensive and expanding range of pre-integrated applications, multi-storefront capability, and consistent adherence to the principles of composable commerce empower them to rapidly and effortlessly develop new products and services.

Final Words

A best-in-breed approach that provides adaptability is indispensable, and Composable Commerce architecture by BigCommerce precisely offers this capability. With flexibility to provide customers with captivating online experiences, they present a technical framework for future accomplishments.

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