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Ecommerce

Artificial Intelligence – The future of Ecommerce Personalization

Artificial Intelligence - The future of Ecommerce Personalization

Terrific Minds | Blog - Artificial Intelligence - The future of eCommerce Personalization

Artificial intelligence is slowly transforming the Ecommerce experience of merchants. AI predicts the shopping pattern of a customer based on the products that the shoppers buy or wishlist. In the present scenario, Ecommerce has become more competitive, hence for a successful business, it needs to be faster and smarter. This is where Artificial Intelligence comes into use. An Ecommerce collects customer data for constant analysis. This data can be collected, organized, and analyzed to create a change in the marketing strategy using artificial intelligence.

AI applications in Ecommerce

1. Intelligent product recommendations

Personalized product recommendation is a most popular AI technology used among different Ecommerce stores. AI in Ecommerce is impacting customer choices through the previous purchases, searched products, and online browsing habits with the use of big data.

The product recommendation option returns an enormously large amount of returning customers and provides a personalized shopping experience to online shoppers. Product recommendation can also improve the customer retention and sales.

2. Enhanced customer service – Chatbots and Virtual Assistants

Ecommerce merchants are including chatbots or virtual assistants to their store to provide 24×7 support to their online shoppers. With the help of virtual assistants and chatbot technology, a merchant can deliver a top quality customer support experience.

A virtual assistant learns from each interaction. It can process anything and everything that is typed or even said and it processes to a correct answer. The main aim of interaction with the virtual assistant is to have a personalized experience that meets an individual’s needs. Ecommerce can also offer 24/7 customer support to visitors, quickly collect the required data, track a customer’s behavior, and reach seamless brand continuity. With an automated chatbot, Ecommerce sites can tailor the online experience for the customer seamlessly.

3. Sales Forecasting and Inventory Management

With the emergence of COVID-19, sales forecasting and inventory management has become necessary for every business. To avoid shortages or stock run-outs, Ecommerce businesses can now use artificial intelligence for sales forecasting. Merchants make use of AI to predict future sales based on consumer patterns and help decision-makers predict the results of their marketing efforts. AI-enabled inventory management enables a merchant to maintain stocks based on data related to sales trends over the previous years in product demands and potential supply-related issues that could impact inventory levels.

4. Cybersecurity Enhancement

Ecommerce websites have data that can be vulnerable if there aren’t any cybersecurity measures. AI softwares can be used for detection of new threats and quickly detect malware or ransomware attacks on your website before it affects the website. Another threat is the bots, which can steal credentials, create fake accounts or cause data frauds. With the application of artificial intelligence in Ecommerce, we can easily distinguish between good bots like search engine crawlers and bad bots that will cause problems for your Ecommerce store.

Artificial intelligence in Ecommerce is playing a crucial role in providing innovative solutions and greater customer experiences. Some of the
leading use cases of artificial intelligence in Ecommerce are in the area of personalized shopping, product recommendations, and inventory management. AI will help us to improve our Ecommerce platforms to cater to the needs and interest of visitors.

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Bussiness Ecommerce

Augmented reality in Ecommerce

Augmented Reality in Ecommerce

Augmented reality (AR) is a technology that incorporates computer-generated input with real-world surroundings. The AR application can include sound, video, graphics, GPS overlays, and much more. With the introduction of augmented reality in e-commerce, stores allow customers to have an engaging experience on product purchases.

AR allows customers to preview products in their own environment before making a purchase. Using AR, customers can preview products and be more likely to pick the right product the first time. The major drawback customers face on Ecommerce is the difficulty of representing a physical, 3D product in a virtual, two-dimensional environment. This is where AR can be helpful. It can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product they are purchasing. An engaging AR experience attracts more customers to the store.

Virtual try-on solutions

Customers are more inclined to an engaging e-commerce shopping experience. They are more attracted to realistic shopping experience supported by virtual try on solutions. Brands offer a virtual try on experiences to the customers within their websites to provide an accurate sense of the look, feel, and size of the product.

Integrating new technologies to online shopping will provide a competitive raise in the market. Virtual try on will become a must for brands and Ecommerce platforms for innovative brands who want to step further.

Preview placement

An Ecommerce website attracts a wide range of customers when the products are positioned accurately and follow the best practices of product placement strategy. Preview placement provides customers a real time glimpse of how a product will be when placed in their own environment.

Social media filters

AR filters are a great way to showcase a new product by enabling people to test out how it’ll look on them. The souvenir factor of AR filters can help boost the audience and encourage people to tag you in their content.This can help you stand out from the crowd of brands on social media and showcase what makes your brand special.

Shopify AR powered by 3D Warehouse

Shopify AR lets customers view realistic and interactive versions of the products in augmented reality (AR). This feature is available on the Safari browser on iOS 12 devices. AR provides customers a better sense of the size, scale, and detail of the products. The 3D Warehouse app enables AR experiences in Shopify stores. Through this feature, merchants can upload 3D models and link them to products in their store.

To let customers view the products in AR, merchants need to install the 3D Warehouse app, get 3D models of the desired products, and add the 3D models to the app. Once the 3D models are added, the merchant needs to enable AR Quick Look, and then add the AR badge to the 3D products.

Augmented reality expands on our physical world by combining it with a layer of digital information. Using an AR application customers can get a view of the physical world superimposed with computer-generated images. It creates a sense of ownership by letting customers visualize the products in their own space.

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Shopify

Online store 2.0 – Introducing the latest themes

Online store 2.0 - Introducing the latest themes

Themes are crucial for any online store. It is a key component for merchants to express their brand identity to the world in a visual and interactive manner. With the introduction of Online store 2.0, the stores have a whole host of new features and capabilities that specialize in best-practice development and provide merchants complete control over building storefronts. Shopify has also done updates on the free themes available, including highly requested feature updates.

Shopify has released three new themes on January 27th, 2022 for online store 2.0, each theme targeting a specific industry. The theme Crave focuses on Food & Beverage, Craft for Home & Decor, and Sense for Health & Beauty. Dawn will also be updated during this launch and will be used for the Apparel industry. All the themes have flexible design and customization settings to achieve the desired vision without having to touch any code.

Features

  • The latest themes allow quick launch as the theme setup steps are minimal
  • Image section to support visual brand storytelling
  • Includes Cart notes and in-store pickups
  • Provision to add High-resolution images, Image galleries, image rollover, image zoom
  • Section to add Ingredients or nutritional information
  • Lookbooks – displays products from your collections in an attractive, editorial-style grid.
  • Product Options, Product videos
  • Size chart
  • Usage information

Craft

Best Suited for Home & Decor    VIEW THEME

The Craft theme is introduced to bring the story of craftsmanship and quality to life. This theme is best suited for home and decor products because it comes equipped with sections and blocks for dimensions, materials, and care instructions. Craft includes a refined design with generous spacing and elegant typography to give an elegant content.

Crave

Best Suited for Food and drink   VIEW THEME

The most appealing feature of Crave is the vibrant and playful theme which makes the products stand out. This theme is best suited for food and beverage products since by default, there are sections and blocks for media galleries. This allows buyers to find their favorite products quickly, along with ingredients, instructions, and recipes, and a cart drawer that enables buyers to review the products they’ve added before entering the checkout. Crave theme comes with mobile-optimized layouts and dynamic checkout options.

Sense

Best Suited for Health and beauty    VIEW THEME

Sense theme is designed with the intention of creating an energizing theme that would establish trust with customers. The theme has sections and blocks for product ratings, ingredient lists, and ‘how to use’ instructions. It contains cross-selling blocks, which are designed to help the merchants showcase accompanying products. Sense could be a great theme for a health and beauty product.

Shopify’s latest free themes allow merchants to effortlessly create a top class online store experience. With Shopify’s new theme settings, merchants can build easier buyer experiences and branding that stands out from the crowd for free. New themes have global settings, which impact the overall style of the theme as well as settings on the section level for personalizing themes. With the introduction of new free themes targeting specific merchants, Shopify encourages merchants to find a theme that matches their brand first and then showcase their product.