On the second day of the Adobe Summit, Anil Chakravarthy, the President of Digital Experience, welcomed the attendees and shared his excitement about the innovation that Adobe’s Experience Cloud can offer to drive growth through experiences.
He acknowledged the inspiring examples shared by forward-thinking leaders, such as Eli Lilly, T-Mobile, and Prudential Financial, who have maximized their business outcomes by meeting their customers’ needs.
In his speech, Chakravarthy highlighted the importance of Generative AI as the next natural evolution of what Adobe has been doing with Sensei, and how it can reshape every aspect of marketing.
From Adobe Sensei to Generative AI
Adobe Sensei has been pioneering AI innovation for over a decade, delivering hundreds of features across its products to help marketers and creatives work, collaborate, and transform their businesses in new ways. Now, generative AI is the next step in this evolution, and Adobe is committed to making it a reality.
Generative AI Services in Marketing
During the Summit, Adobe made a significant announcement about its generative AI services in the Adobe Experience Cloud. These services will help marketers and creatives build a co-pilot that increases productivity, amplifies creativity, and enhances the customer journey.
The new Sensei Gen AI services are natively integrated into the Experience Cloud and the workflows of the applications that marketers and creatives already use today. Some of the services include marketing copy generation, conversational experiences, audience and journey creation, and caption generation.
AI Ethics at the Core
While AI can offer many benefits, it is also essential to consider AI ethics. Adobe has identified three key areas of focus for AI ethics: accountability, responsibility, and transparency. Through the ART of AI ethics, Adobe aims to advance AI in an ethical, responsible, and inclusive manner.
Accountability
Adobe is committed to taking ownership of the impact of its work and has processes in place to receive and respond to feedback and concerns from its customers and their customers.
Responsibility
Adobe is responsible for every phase of designing, developing, deploying, and maintaining its AI systems. With thoughtful evaluation and careful due diligence, Adobe aims to make the AI experiences productive and efficient for marketers and creatives, with control and trusted governance capabilities in their hands.
Transparency
Adobe is open about how it uses AI and how it can help its customers implement AI that respects their preferences and interests. Through the beta program, Adobe invites its customers to be a part of the journey and help design and implement generative AI that suits their needs.
The Potential of Generative AI for Marketers
Gina Casagrande, an Adobe Executive, demonstrated the potential of Adobe’s generative AI for marketers. She showcased how generative AI can help generate unique and personalized content, from emails and social media posts to landing pages and websites. Marketers can save time and resources by leveraging generative AI to automate the content generation process while ensuring quality and consistency.
Conclusion
Generative AI is poised to revolutionize every aspect of marketing, from planning and execution to analysis. Adobe’s generative AI services, combined with its AI ethics principles, can help marketers and creatives increase productivity, amplify creativity, and enhance the customer journey. As Adobe continues to push the boundaries of AI innovation, its customers can expect to enjoy new features and capabilities that help them achieve their business goals.
