In today’s era, one of the best ways to make a customer feel special and important is through Ecommerce personalization. It is about understanding your customer’s needs and preferences and then offering them relevant products based on the customer’s browsing behavior, purchase history data, demographics, and psychographics.
After the configuration, the storefront will begin gathering the behavioral data. Sensei processes the collected behavioral data along with the catalog data and calculates the products that can be associated with a particular recommendation type. The merchants can further create, deploy and manage product recommendations to the storefront directly from the Admin panel.
Product recommendation is a powerful marketing tool that can indisputably help your brand to deliver a relevant and rich experience to your customers thereafter increasing boosting revenue and stimulating shopper engagement.